Glitter, rainbows, and cupcakes galore! Tiny Talks chats with the brand who "Creates More Joy in Every Moment!"

20 August 2020

Learn more about how our marketing brand manager collaborated with global team members to bring the brand positioning to life!

We Talked 2 Jessica Diaz, our Global Marketing Brand Manager for Bright Starts, about the collaboration behind the branding design and position to better communicate with our consumers at every touch point, starting with the optimized packaging work.


See more from our Bright Starts brand at

Follow our brand through their social pages to celebrate the joy in every moment each month!

Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.