Kidsii Newsroom

This is a first in a series of whitepapers for each of our brands that specifically speaks to the science behind how we differentiate our brands and products

A brand new app featuring a collection of interactive storybooks based on the celebrated Baby Einstein^TM brand and designed to introduce babies and toddlers to early-learning concepts and the rhythms and splendor of classical music has launched on mobile devices across the globe. 

Kids2 Talked 2 Jessica Diaz, Global Marketing Brand Manager for Bright Starts, about the collaboration behind the branding design and position to better communicate with consumers at every touch point, starting with the optimized packaging work.

Mary Meyer Stuffed Toys™ has created a new line in collaboration with Kids2™ called Baby  Einstein™ First Discoveries™. These toys focus on bringing all of baby’s senses into their play.

Baby Einstein is back in the video business releasing four new children's shows on YouTube. In addition, the Baby Einstein™ Classics that today’s millennial parents know and love from their own childhood have been repackaged and are now airing on various streaming platforms.