News

Two Baby Einstein™ toys were awarded a 2020 Cribsie Award in the Play category on March 2, 2020. The Baby Einstein Take Along Tunes™ was awarded Favorite First Toy and the Baby Einstein Hape™ Magic Touch Piano™ was awarded Most Innovative Toy. 

Caribu, the award-winning, video-calling and reading app for families, has today announced a new license with Kids2™ for Baby Einstein^®, one of the world's leading baby and toddler brands, to add its catalog of books, including a collection of titles currently offered exclusively to Caribu customers, to their ever-expanding library.

Kids2 takes baby activity centers to a new level with its new Baby Einstein Around We Grow™ 4-in-1 Discovery Center launching now exclusively at BuyBuy Baby. The benefits of a traditional baby walker and stationary entertainer come together in one solution featuring a 360° design that promotes movement and cognitive development. The addition of four distinct ways to play—Walk-Around, Discovery Table, Art Table, and Removable Floor Toys—cultivates curiosity as baby grows.

To support growth in Asia, Kids2 adds David She as Vice President of Asia Pacific (APAC) Sales overseeing sales and customer development in China, Japan, and Australia. He will work out of Kids2’s new Shanghai office, expected to open in early 2020 and lead the company’s entry into the China market.

As part of its reinvention into a “design-driven” company, Kids2 recruits Frank Tyneski into a new role—Vice President, Experience Design. Tyneski will be responsible for breakthrough innovation platforms and product development for both the Home and Play divisions.

The newest addition to the Bright Starts™ Ford Walker family will have babies tickled pink. Kids2™ and Ford^® have partnered to release a Pink Ford Mustang Convertible Walker.

Kids2, a global infant and toddler toy manufacturer releases the 2019 Holiday Gift Guide featuring its latest product releases for its Baby Einstein® and Bright Starts® brands.  

Kids II, Inc., a global consumer goods company that designs, manufactures, and distributes baby toys and gear, celebrates 50 years announcing a name change to Kids2 and a new manufacturing facility under construction in China.

Kids II™ and Hape® announced a Joint Venture after the success of its award-winning co-branded Baby Einstein™ and Hape® toy line that is disrupting the musical toy space with its harmony of traditional and modern materials with thoughtfully-integrated technology. The Joint Venture announced it is releasing additional Baby Einstein – Hape cobranded products for Fall 2019