Inside Kids2

Inside Kids2 is an ongoing series that spotlights our colleagues and partners who are doing extraordinary work across our global network. This month we meet Meryl Macune, senior vice president of global marketing at Kids2.

Thanks to an observant and solution-oriented grandmother, parents no longer precariously hold their tiny, slippery, wiggly baby with one hand while carefully washing and rinsing with the other in a nerve-racking balancing act. In 1969, that all changed when that industrious grandma invented The Original Foam Bath Aid. From that one great solution, Kids II was launched.

Construction is underway on our new 72,000 square-foot factory and a four-story, 65,000 square-foot office building near the Jiujiang Port in Central China.

Celebrating our 50-year anniversary, and to align with our purpose, we have refreshed our visual identity.

After the success of the award-winning co-branded Baby Einstein^™ and Hape^® toy line, Kids II^™ and Hape^® recently announced they have entered into a Joint Venture and are releasing additional musical toy products in Fall 2019 that feature a harmony of traditional and modern materials with thoughtfully-integrated technology. 

On a sunny and brisk spring morning, giggling children and excited parents boarded buses to go to the Children’s Museum of Atlanta for a unique day of exploration. These families are participants at Our House, a local nonprofit organization serving families affected by homelessness. Much of the time the moms of Our House are so caught up in survival mode, they don't have the means or opportunity to participate in this type of adventure with their children. But that day would be all about curiosity and fun. It was Baby Einstein Day! 

We are in a new era of parenting as more and more millennials begin starting and growing families. And while encouraging children to want to learn about new things and exhibit a sense of curiosity may not be new, recent research suggests millennial parents value curiosity above other traits in their children, a deviation from previous generations. As more within this generation begin raising families, key studies suggest millennials will approach parenting differently, with a key difference being a stronger desire to raise children who are curious.

Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2^™ brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein^®, Bright Starts^®, and Ingenuity^®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.