Inside Kids2

What do today’s parents wish for their children? What aspirations and expectations influence their choices when choosing products? How do current issues and trends affect a parent’s product choice? What are common pain points for today’s parents and how do they differ globally?

These are the questions driving Rochelle Wainer, Ph.D. and the rest of the Analytics and Insights team at Kids2.

Cade Daniel is Deputy General Counsel at Kids2, Inc. shares what it is like working in corporate law at Kids2.

Kids2 partnered with a new distribution company in 2019 to better position itself for global scaling and improve its customer experience. It was a huge undertaking to transition its baby and toy product inventory to a new distribution center and to set up new systems and processes in time for the holiday rush.

I attend the CES show every year without fail and this will be my 17^th year of viewing the many miles of consumer electronics products on display.  General admission grants you access to multiple convention halls, but the best stuff in tech is always reserved for private showings that are typically found inside the best hotel suites on the strip.

Inside Kids2 is an ongoing series that spotlights our colleagues who are doing extraordinary work across the Kids2 network. The following is a conversation with our President Dave Calhoun.

Dave Calhoun joined Kids2 in 2016 to oversee the internal transformation of the organization’s team, consumer, and retailer-facing operations and grow a corporate culture that motivates and engages all team members.

Kids2 is invested in helping parents of all children achieve tiny wins through play. To help address the gap in the marketplace, Kids2 is participating as a sponsor of the Georgia Institute of Technology’s Capstone Design project and is investing in the next generation of product designers and engineers to develop accessibility-friendly toys concepts.

Inside Kids2 is an ongoing series that spotlights our colleagues who are doing extraordinary work across the Kids2 network. The following is a conversation with Kids2 Senior Vice President of Global Design & Innovation, Franco Lodato.