27 April 2020
by Jessica Barnett, Sr. Director, Product Insights

Kids2 Surveys Parents on How COVID-19 Impacts Shopping for Baby

With the COVID-19 crisis affecting us all, Kids2 is keeping a pulse on the impact to consumers.  This month, we conducted two rounds of surveys of current and expecting moms of young children in the U.S.  Here’s what they told us. 

17 April 2020

Jessica Barnett Tells Us What You Want, What You Really Really Want

Sixteen-year Kids2 veteran built a career investigating consumer insights to drive product development success at Kids2 

31 March 2020
by Jennifer Sheran

The MacGyver of Kids2 - Bradford Rogers, VP Design Engineering

Brad Rodgers, VP of Design Engineering, has a twinkle in his eye as he talks about a recent design review where he was on the floor of his vendor’s office tinkering with the designs as the team was brainstorming and troubleshooting. Brad is known to roll up his sleeves and get hands-on with models and prototypes as he and his team develop and prioritize our product vision from developing new products to enhancing existing products across the Kids2 portfolio. We sat down with Brad to learn more about him and his role at Kids2. What did I learn? He is our Kids2 MacGyver.

19 March 2020

How data and insights inform product and brand development at Kids2

What do today’s parents wish for their children? What aspirations and expectations influence their choices when choosing products? How do current issues and trends affect a parent’s product choice? What are common pain points for today’s parents and how do they differ globally?

These are the questions driving Rochelle Wainer, Ph.D. and the rest of the Analytics and Insights team at Kids2.

12 March 2020

An Inside Look at Corporate Law at Kids2

Cade Daniel is Deputy General Counsel at Kids2, Inc. shares what it is like working in corporate law at Kids2.

08 March 2020

Kids2 Leaders Discuss Gender Equality in the Workplace for International Women's Day

Kids2 leaders join in a panel discussion on gender equality in the workplace. 

03 March 2020

When It Comes to Shipping Product to Our Retailers, The Show Must Go On

Kids2 partnered with a new distribution company in 2019 to better position itself for global scaling and improve its customer experience. It was a huge undertaking to transition its baby and toy product inventory to a new distribution center and to set up new systems and processes in time for the holiday rush.

25 February 2020

Behind the Scenes of Licensing at Kids2

What is it like to lead licensing for a global company manufacturing baby and toddler products? Eriana Rivera-Rozo takes us behind the scenes.

 

 

09 January 2020
by Frank Tyneski, VP Experience Design

Finding Innovation for NextGen Baby Products at the Consumer Electronics Show

I attend the CES show every year without fail and this will be my 17th year of viewing the many miles of consumer electronics products on display.  General admission grants you access to multiple convention halls, but the best stuff in tech is always reserved for private showings that are typically found inside the best hotel suites on the strip.