Inside Kids2

Kids2 is invested in helping parents of all children achieve tiny wins through play. To help address the gap in the marketplace, Kids2 is participating as a sponsor of the Georgia Institute of Technology’s Capstone Design project and is investing in the next generation of product designers and engineers to develop accessibility-friendly toys concepts.

Inside Kids2 is an ongoing series that spotlights our colleagues who are doing extraordinary work across the Kids2 network. The following is a conversation with Kids2 Senior Vice President of Global Design & Innovation, Franco Lodato.

Inside Kids2 is an ongoing series that spotlights our colleagues and partners who are doing extraordinary work across our global network. This month we meet Meryl Macune, senior vice president of global marketing at Kids2.

Thanks to an observant and solution-oriented grandmother, parents no longer precariously hold their tiny, slippery, wiggly baby with one hand while carefully washing and rinsing with the other in a nerve-racking balancing act. In 1969, that all changed when that industrious grandma invented The Original Foam Bath Aid. From that one great solution, Kids II was launched.

Construction is underway on our new 250,000 square-foot factory and a four-story, 65,000 square-foot office building near the Jiujiang Port in Central China.

Celebrating our 50-year anniversary, and to align with our purpose, we have refreshed our visual identity.

After the success of the award-winning co-branded Baby Einstein^™ and Hape^® toy line, Kids II^™ and Hape^® recently announced they have entered into a Joint Venture and are releasing additional musical toy products in Fall 2019 that feature a harmony of traditional and modern materials with thoughtfully-integrated technology. 

On a sunny and brisk spring morning, giggling children and excited parents boarded buses to go to the Children’s Museum of Atlanta for a unique day of exploration. These families are participants at Our House, a local nonprofit organization serving families affected by homelessness. Much of the time the moms of Our House are so caught up in survival mode, they don't have the means or opportunity to participate in this type of adventure with their children. But that day would be all about curiosity and fun. It was Baby Einstein Day! 

We are in a new era of parenting as more and more millennials begin starting and growing families. And while encouraging children to want to learn about new things and exhibit a sense of curiosity may not be new, recent research suggests millennial parents value curiosity above other traits in their children, a deviation from previous generations. As more within this generation begin raising families, key studies suggest millennials will approach parenting differently, with a key difference being a stronger desire to raise children who are curious.