02 August 2019

Kids II, Hape Team Up for Co-branded Baby Enstein Toys

Following the success of the co-branded Baby Einstein and Hape wooden musical toy line, Kids II and Hape entered into a joint venture to develop and release additional co-branded products.

25 June 2019

Moms.com Recognizes Baby Einstein YouTube Channel in List of 10 YouTube Channels That Provide Child-friendly Programming

As a parent, you want to make sure that whatever your children are watching is age appropriate and something you approve of. So keep reading to discover ten of the best YouTube channels out there you will be happy to have your kids watch.

14 June 2019

20 Jumpers for Very Active Babies

Six of the 20 jumpers featured in CafeMom.com are from Kids2 brands: Finding Nemo Disney Baby Jumper

  • Disney Baby Minnie Mouse PeekABoo Activity Jumper
  • Baby Einstein Sea Discover Door Jumper
  • Baby Einstein Neighborhood Friends Activity Jumper
  • Baby Einstein Neptune’s Ocean Discovery Jumper
  • Disney Baby Finding Nemo Sea of Activities Jumper
  • Bright Starts 3-in-1 Around Activity Center
13 June 2019

Best Baby Gyms and Baby Activity Centers

If you’re going to invest in one major toy for your baby, get him or her an activity gym. Otherwise known as a play gym, it’s a saucer where babies six months and older can sit, play with toys, admire themselves in mirrors, and generally, experience their first sense of freedom.

12 June 2019
Toy Book

Aaron Vollrath Joins Kids II as VP of Customer Solutions

Following the recent addition of new executives to build business in Asia, Kids II hired Aaron Vollrath to serve as vice president of customer solutions. In his new role, Vollrath will focus on the end-user experience for the company’s retailers, consumers, and strategic partners.

18 April 2019
Toy Book

Kids II Adds Three Execs to Bolster Efforts in Asia

Kids II is making a push into Asia. The company behind Baby Einstein, Bright Starts, and Ingenuity baby added three new executives to its roster to support growth and expansion.

01 April 2019
Atlanta Journal Constitution

Baby Einstein Curiosity Zone Coming to the Children's Museum of Atlanta April 25-28, 2019

For a limited time, Atlanta area families can share a unique experience of creativity and discovery at the Baby Einstein Curiosity Zone sponsored by Kids II at the Children’s Museum of Atlanta. 

26 February 2019
Atlanta Business Chronicle

Baby Einstein Marketing Campaign Wins Award

The role of curiosity in a baby’s development is the Baby Einstein brand story that toymaker Kids II Inc., wants today’s parents to embrace.

30 January 2019
Toy Book


The 70th-anniversary edition of the Spielwarenmesse international toy fair is underway in Nuremberg, Germany. The event kicked off with the announcement of the five ToyAwards winners. Fifteen toys were nominated across five categories from 838 products submitted for consideration. Here’s a look at this year’s winners.



24 January 2019
Atlanta Journal Constitution

A ‘Gridiron Giveback’ to Georgia National Guard members, their families

“We jumped at the opportunity to help The Packaged Good support our Georgia servicemen and women and create a tiny win for these families by letting them know that people care,” said Lynn Duncan, vice president of corporate communications.