26 February 2020
Business Experience Packaging

Tackling Parenthood on a Global Scale

Futures Maker

Author, design and innovation leader, venture capitalist, and chief growth officer, David Butler is on a mission to elevate parenting tools on a global scale.

Read it here.

21 January 2020

Caribu Snags Baby Einstein Catalog

The video-calling and reading app has locked in a new deal with Kids2 for the brand’s library of books, including several exclusively for Caribu users.
30 December 2019
The Strategist

What Strategist Readers Bought in 2019: The Year’s 25 Top-Selling Things

18. Baby Einstein Magic Touch Piano

A top pick for 1-year-olds and one of our favorite wooden toys, this precious little piano was a best-seller three times in 2019. Child-development expert Dr. Sarah Roseberry Lytle explains its appeal: “Young kids love making music and exploring things like, Can I make it softer? Can I make it louder? What happens when I hit it harder? That’s a really interesting learning process.”

09 December 2019
Daily Report

Meet the GC: Matt Smith of Kids2

By Jonathan Ringel | December 09, 2019

Matt Smith received undergraduate and law degrees from the University of North Carolina at Chapel Hill, clerked for a federal appeals court judge and then worked at King & Spalding, handling trademark, patent and copyright issues, for about 2½ years.

Since he left the firm in 2005, Smith has served in top in-house legal posts—first at companies in the electric industry and now at Kids2, a baby product company where he is general counsel.

Smith agreed to answer the Daily Report’s questions.


29 November 2019
Global News

New Baby Tech for First-time Parents


Tech talk: Baby tech gear

Tech expert Andy Baryer shows off baby focused tech gadgets for new parents like the latest baby monitors and more.




11 November 2019

Kids2 Introduces New Baby Einstein Around We Grow 4-in-1 Discovery Center

Following the Bright Starts 3-in-1 Around We Go Activity Center, which launched in 2014, Kids2 is taking toddling to new levels with the release of the Baby Einstein Around We Grow 4-in-1 Discovery Center.

16 September 2019

Kids2 Appoints Frank Tyneski to Lead Experience Design

The “multiyear reinvention” of Kids2 continues as Frank Tyneski joins the team, who will assume the newly created position of vice president, experience design.

04 September 2019
License Global

Kids2 and Ford Race Off With Pink Ford Mustang 3 Baby Walker

Kids2 and Ford have partnered to release a baby walker inspired by the Ford Mustang convertible.

Ford and Kids2’s latest offering is the newest addition to the Bright Starts Ford Walker family. It is designed to handle babies’ steps starting at six-months-old.

03 September 2019

Kids2 Introduces the Bright Starts Ford Mustang Walker

Kids2 and the Ford Motor Co. are bringing some horsepower to the growing lineup of Bright Starts baby products.

Following the success of the 3 Ways to Play Ford F-150 Raptor Walker, the Ford Mustang is racing into baby departments as a new 3-in-1 walker this fall. 

30 August 2019
Ford Authority

Baby NEEDS a Pink Ford Mustang Convertible Walker

Moms and dads who have a baby they are looking to turn into a Mustang fan from a young age will want to check out the new walker from Kids2. The walker is in the form of a pink Ford Mustang Convertible. Kids2 and Ford partnered to launch the pink Ford Mustang convertible walker.