Media Coverage

Following the success of the co-branded Baby Einstein and Hape wooden musical toy line, Kids II and Hape entered into a joint venture to develop and release additional co-branded products.

As a parent, you want to make sure that whatever your children are watching is age appropriate and something you approve of. So keep reading to discover ten of the best YouTube channels out there you will be happy to have your kids watch.

Six of the 20 jumpers featured in CafeMom.com are from Kids2 brands: 

• Disney Baby Minnie Mouse PeekABoo Activity Jumper
• Baby Einstein Sea Discover Door Jumper
• Baby Einstein Neighborhood Friends Activity Jumper
• Baby Einstein Neptune’s Ocean Discovery Jumper
• Disney Baby Finding Nemo Sea of Activities Jumper
• Bright Starts 3-in-1 Around Activity Center

If you’re going to invest in one major toy for your baby, get him or her an activity gym. Otherwise known as a play gym, it’s a saucer where babies six months and older can sit, play with toys, admire themselves in mirrors, and generally, experience their first sense of freedom.

Following the recent addition of new executives to build business in Asia, Kids II hired Aaron Vollrath to serve as vice president of customer solutions. In his new role, Vollrath will focus on the end-user experience for the company’s retailers, consumers, and strategic partners.

Kids II is making a push into Asia. The company behind Baby Einstein, Bright Starts, and Ingenuity baby added three new executives to its roster to support growth and expansion.

For a limited time, Atlanta area families can share a unique experience of creativity and discovery at the Baby Einstein Curiosity Zone sponsored by Kids II at the Children’s Museum of Atlanta. 

The role of curiosity in a baby’s development is the Baby Einstein brand story that toymaker Kids II Inc., wants today’s parents to embrace.

The 70th-anniversary edition of the Spielwarenmesse international toy fair is underway in Nuremberg, Germany. The event kicked off with the announcement of the five ToyAwards winners. Fifteen toys were nominated across five categories from 838 products submitted for consideration. Here’s a look at this year’s winners.

“We jumped at the opportunity to help The Packaged Good support our Georgia servicemen and women and create a tiny win for these families by letting them know that people care,” said Lynn Duncan, vice president of corporate communications.