11 November 2019
ToyBook

Kids2 Introduces New Baby Einstein Around We Grow 4-in-1 Discovery Center

Following the Bright Starts 3-in-1 Around We Go Activity Center, which launched in 2014, Kids2 is taking toddling to new levels with the release of the Baby Einstein Around We Grow 4-in-1 Discovery Center.

16 September 2019
Toybook

Kids2 Appoints Frank Tyneski to Lead Experience Design

The “multiyear reinvention” of Kids2 continues as Frank Tyneski joins the team, who will assume the newly created position of vice president, experience design.

04 September 2019
License Global

Kids2 and Ford Race Off With Pink Ford Mustang 3 Baby Walker

Kids2 and Ford have partnered to release a baby walker inspired by the Ford Mustang convertible.

Ford and Kids2’s latest offering is the newest addition to the Bright Starts Ford Walker family. It is designed to handle babies’ steps starting at six-months-old.

03 September 2019
Toybook

Kids2 Introduces the Bright Starts Ford Mustang Walker

Kids2 and the Ford Motor Co. are bringing some horsepower to the growing lineup of Bright Starts baby products.

Following the success of the 3 Ways to Play Ford F-150 Raptor Walker, the Ford Mustang is racing into baby departments as a new 3-in-1 walker this fall. 

30 August 2019
Ford Authority

Baby NEEDS a Pink Ford Mustang Convertible Walker

Moms and dads who have a baby they are looking to turn into a Mustang fan from a young age will want to check out the new walker from Kids2. The walker is in the form of a pink Ford Mustang Convertible. Kids2 and Ford partnered to launch the pink Ford Mustang convertible walker.

22 August 2019
Toybook

Kids II Rebrands, Launched Online Retail and Builds New Factory

In addition to a name change and rebrand as Kids2, the company is launching its own online retail arm and building a new, 72,000 square-foot manufacturing facility — currently under construction in China. The new factory and its accompanying 65,000 square foot office building will triple the overall Kids2 workforce with the addition of 1,000 employees who will fill management, operations, and factory roles at the new facility. Located near the Jiujiang Port in Central China, the project represents the company’s first fully-owned and operated manufacturing facility in its history.

15 August 2019
aNb Media

Kids II Rebrands as Kids2, Details New E-Comm and Factory Plans

Timed to its 50th anniversary celebration, Kids II has rebranded as Kids2 and detailed its new online retail arm and its first fully-owned manufacturing facility, which is under construction in China

02 August 2019
ToyBook

Kids II, Hape Team Up for Co-branded Baby Enstein Toys

Following the success of the co-branded Baby Einstein and Hape wooden musical toy line, Kids II and Hape entered into a joint venture to develop and release additional co-branded products.

25 June 2019
Moms.com

Moms.com Recognizes Baby Einstein YouTube Channel in List of 10 YouTube Channels That Provide Child-friendly Programming

As a parent, you want to make sure that whatever your children are watching is age appropriate and something you approve of. So keep reading to discover ten of the best YouTube channels out there you will be happy to have your kids watch.

14 June 2019
CafeMom.com

20 Jumpers for Very Active Babies

Six of the 20 jumpers featured in CafeMom.com are from Kids2 brands: Finding Nemo Disney Baby Jumper

  • Disney Baby Minnie Mouse PeekABoo Activity Jumper
  • Baby Einstein Sea Discover Door Jumper
  • Baby Einstein Neighborhood Friends Activity Jumper
  • Baby Einstein Neptune’s Ocean Discovery Jumper
  • Disney Baby Finding Nemo Sea of Activities Jumper
  • Bright Starts 3-in-1 Around Activity Center