27 October 2021

Two of Ingenuity’s top products were featured in an influencers’ campaign highlighting the AnyWay Sway Swing and Beanstalk High Chair on social media!  

The brand absolutely loves having real parents promote their products and brand on social media channels, and what better way to broaden the reach than with influencers who have a combined total Instagram following of over 150,000! 

Ingenuity activated five influencers to promote the AnyWay Sway Power Adapt Dual-Direction Portable Swing and Beanstalk 6-In-1 High Chair throughout October. The posts will be converted into Sponsored Ads for more visibility, optimizing for clicks across Facebook and Instagram driving to specific retailers.

For the first time, the brand had influencers also create Instagram reels to support the campaign. Reels are a short, snackable 15 – 60 second video on Instagram, similar to a TikTok video, to better engage and entertain with a wider range of reach and views. 

Check out this reel one of the influencers made about the infant mode & how the Beanstalk is great with her morning routine!

After the campaign, Ingenuity owns all the content created to leverage outside of the US in other countries to promote Ingenuity & the products, with hopes to stay connected with the influencers as their children grow with the items, specifically the Beanstalk’s six modes of use enabling parents to have baby at the table with them from birth all the way to the toddler chair, even with the ability to seat two children at once!   

See more of these encouraging social media posts on the influencers’ pages outlined below and follow @IngenuityBaby for even more content:  

Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.