Earlier this year, Ingenuity™ partnered with Atlanta’s own, The Bert Show, to sponsor a gender reveal fundraising sweepstakes for popular host, Kristin Klingshirn!
Listeners of the show had been invested in Kristin’s IVF and pregnancy journey as she has shared her experience throughout the past few years. Her story aligns with what Ingenuity believes in as a brand – encouragement for all parents on their journey. The journey to parenthood is not linear, and Kristin’s story and resilience through everything she has experienced is truly amazing!
Kristin used the gender reveal to raise money for a charitable organization, Bert’s Big Adventure, The Bert Show’s non-profit. Bert’s Big Adventure provides an all-expenses paid, five-day journey to Disney World for families who have children with chronic and terminal illnesses. To raise funds for the organization, The Bert Show partnered with Ingenuity™ for a special sponsored fundraising sweepstakes giving away product! Ingenuity supported the giveaway with a monetary and product donation to Bert’s Big Adventure as part of the sponsorship of the sweepstakes.
Relive the sweepstakes and Ingenuity sponsorship by reading more on the story on the radio’s website: Guess the sex of Kristin’s baby! | Bert’s Big Adventure (bertsbigadventure.org)
In addition to the sweepstakes, Kids2 joined The Bert Show through another donation to Helping Mamas, the baby supply bank of metro Atlanta and beyond, for Kristin’s Baby Shower drive with hundreds of products across the family of brands, including Baby Einstein, Ingenuity, and Bright Starts rockers, walkers, bouncers, swings, activity gyms, and more, including Ingenuity Breastfeeding Pillows and Pregnancy Support Pillows to help these mamas a little more.
Kids2 participated with the Baby Shower Donation Drive by announcing the donation live on their morning show and delivering to Helping Mamas during a live social media segment.
Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2™ brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.