Position: Vice President Experience Design

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Frank Tyneski is Vice President, Experience Design at Kids2 and is responsible for breakthrough innovation platforms and product development for both the Home and Play divisions.

Tyneski began his professional career at Fisher-Price and spent a decade designing breakthrough innovation at Motorola. He led global consumer design and experience at Dell, Inc. and was given the Design of the Decade Award for the TalkAbout line of two-way radios.

Tyneski also led experience design for BlackBerry where he was responsible for creating the first consumer mobile phone products.

Tyneski is a frequent keynote speaker and a distinguished inventor with more than 80 foreign and domestic patents.

He received his Bachelor of Fine Arts at the Cleveland Institute of Art and serves on the board of the Child Safety Network.


Key Topics:

  • Design and Experience Usability
  • Toy and Gear Design Challenges
  • Design for Regional Markets
  • Materials and Trends
  • Manufacturing in Asia
  • Product Development Process

Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.