Partnership ensures award winning Baby Einstein products are easily accessible to comfort and educate families in need

11 November 2021

OCTOBER 12, 2021 — PORTLAND, Ore. — Today, Foxbox (https://www.foxboxes.org/), a nonprofit organization founded to support babies and families by delivering free customized boxes of comforting products that reduce the stress of long-term hospital stays, has announced a partnership with Baby Einstein® (https://www.kids2.com/pages/baby-einstein), a collection of award winning children’s product from Kids2TM, thereby ensuring that educational and entertaining age-appropriate products are providing much needed support for children in need.

“Kids2 and the Baby Einstein brand are honored to partner with Foxbox to support babies and their families during long hospital stays. Foxbox’s mission connects perfectly with the Baby Einstein brand’s goal of inspiring curiosity in children and their parents, as well as Kids2’s purpose of creating tiny wins for all families everywhere. We believe all children everywhere deserve a bright future, and our partnership with Foxbox is allowing us to work with a great team and program to do something great for families together,” said Meryl Macune, SVP of Marketing at Kids2, parent company of Baby Einstein.

As part of the partnership, Baby Einstein highlighted their collaboration with Foxbox on Instagram (https://www.instagram.com/babyeinstein/) during the first week in October 2021. Additional content can be found by following Foxbox on Instagram (https://www.instagram.com/foxboxbaby/), TikTok (https://www.tiktok.com/@foxboxbaby), and Facebook (https://www.facebook.com/Foxboxbabies).

“We’re incredibly excited to be able to offer Baby Einstein products as part of the collection of comforting items that we’re delivering to babies with long hospital stays on floors such as Pediatric Intensive Care Units,” said Kat Miller, founder of Foxbox. “Partners like Baby Einstein — and their willingness to donate their incredible products — are key to ensuring that these amazing babies find the comfort, educational, developmental, and social/emotional support they need to endure long hospital stays during the most trying times for both them and their families.”

Foxbox works to provide free customized boxes tailored to each baby’s personality and developmental needs, in addition to supporting their parents/caregivers and siblings. Currently, the organization supports six box themes: playtime, feeding, movement, quiet time support, Pediatric Intensive Care, and bereavement. Baby Einstein products will be included in all but the bereavement boxes.

Foxbox is accessible to families of infants with expected hospital admissions of three weeks or longer or a PICU admission of a week or longer. The organization supports all diagnoses and units, except Neonatal Intensive Care Units due to their unique care needs. Foxbox is working on a NICU specific program to offer in the future. Partnering hospitals currently include Doernbecher Children’s Hospital, Randall Children’s Hospital at Legacy Emanuel, and Sutter Children’s Center. Additional corporate partners include Angel Dear, Baby Tula, Caspar Babypants, Counter Culture Coffee, Ergobaby, Penguin Kids, Sassy Baby, Slumberkins, SmartNoggin, Spacepig Press, Steven Smith Teamaker, Workman Publishing, and YETI.

About Kid2TM
Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2TM brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success. For more information, visit https://kids2.com/.

About The Baby EinsteinTM Brand

Born from the belief that the future belongs to the curious, Baby Einstein helps parents cultivate curiosity – within their children and themselves – through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility and confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.

About Foxbox

Foxbox is a 501(c)(3) nonprofit organization founded to provide comfort for babies and their families during extended hospital treatments. The organization gives free customized boxes tailored to each baby’s personality and developmental needs, in addition to supporting their parents/caregivers and siblings. Foxbox’s programs are designed to support the unique social/emotional, developmental and educational milestones infants experience through their first year of life. For more information, visit https://foxboxes.org/.

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Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.