Bright Starts™ is a leading toy and baby product brand founded by Kids II in 1992. Bright Starts delivers on joy and moments that matter with play solutions that surprise and delight.
Bright Starts has a portfolio of products including bouncers and rockers, entertainers, play gyms and mats, swings, and infant and toddler toys. Bright Starts has licensing partnerships with Ford®, Sesame Street®, Disney®, and John Deere® bringing together the magic of these brands through the joy of play. Shop Bright Starts online at Kids2.com/BrightStarts.