Position: Vice President of Global Insights

E: Rochelle.Wainer@kidsii.com

LI: LinkedIn.com/Rochelle.Wainer

Rochelle Wainer is Vice President of Global Insights for Kids2, Inc., a global consumer goods company headquartered in Atlanta that designs solutions to help early-stage families including the leading infant, baby, and toddler brands Baby Einstein™, Bright Starts™, and Ingenuity™. She came to Kids2 in 2017 to launch and lead the global insights function.


Wainer has a history of developing actionable consumer and shopper insights that lead to successful programs, new products, and opportunities through first-class research expertise in both qualitative and quantitative methods. She has more than 20 years of experience working across different countries, industries, and companies. She’s worked with PepsiCo, Netflix, The Children’s Place, Jell-O, Dannon, Starbucks, and Mattel, which allowed her to incorporate her love of toys with her expertise in child development and consumer research.


A trained child and developmental psychologist, Wainer is a recognized expert in child development, youth and family insights, and consumer psychology. She is an experienced presenter at corporate and industry events and her specialties include Youth Marketing and Research, Mom & Family Marketing, Consumer Psychology, Qualitative and Quantitative Research, Moderating, Shopper Insights to Action, Foodservice Insights, Sports Marketing Research, Strategic Planning, Trend Tracking, and Forecasting. Wainer earned her Bachelor of Arts at the State University of New York at Albany and her Masters and Ph.D. from The University of Connecticut.

Topics of Expertise

  • Youth and family insights
  • Consumer psychology
  • Shopper Insights
  • Trends 
  • How to foster curiosity in children
  • Role of play in child development
  • Role of the parent as a child’s first teacher
  • Childhood milestones

Fun Facts


Favorite Childhood Toy: A koala bear named Kiko.


Most helpful baby/child solution or invention experienced: The infant swing.


Inspired by: Jim Henson and Jean Piaget


Hobby: Sports (including watching my favorite teams and my boys)



Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.