Position: Vice President of Global Insights

E: Rochelle.Wainer@kidsii.com

LI: LinkedIn.com/Rochelle.Wainer

Rochelle Wainer is Vice President of Global Insights for Kids2, Inc., a global consumer goods company headquartered in Atlanta that designs solutions to help early-stage families including the leading infant, baby, and toddler brands Baby Einstein™, Bright Starts™, and Ingenuity™. She came to Kids2 in 2017 to launch and lead the global insights function.


Wainer has a history of developing actionable consumer and shopper insights that lead to successful programs, new products, and opportunities through first class research expertise in both qualitative and quantitative methods. She has more than 20 years of experience working across different countries, industries, and companies. She’s worked with PepsiCo, Netflix, The Children’s Place, Jell-O, Dannon, Starbucks, and Mattel, which allowed her to incorporate her love of toys with her expertise in child development and consumer research.


A trained child and developmental psychologist, Wainer is a recognized expert in child development, youth and family insights, and consumer psychology. She is an experienced presenter at corporate and industry events and her specialties include Youth Marketing and Research, Mom & Family Marketing, Consumer Psychology, Qualitative and Quantitative Research, Moderating, Shopper Insights to Action, Foodservice Insights, Sports Marketing Research, Strategic Planning, Trend Tracking, and Forecasting.


Wainer earned her Bachelor of Arts at the State University of New York at Albany and her Masters and Ph.D. from The University of Connecticut.


Favorite Childhood Toy: A koala bear named Kiko.


Most helpful baby/child solution or invention experienced: The infant swing.


Inspired by: Jim Henson and Jean Piaget


Hobby: Sports (including watching my favorite teams and my boys)