Meryl Macune is the Senior Vice President of Global Marketing for Kids2, Inc., a global consumer goods company headquartered in Atlanta that designs solutions to help early-stage families.
In this marketing leadership role, Macune oversees all efforts to transform the brands within the Kids2 portfolio, including Baby Einstein™, Bright Starts™, and Ingenuity™. Macune is responsible for the strategic development and execution of consumer engagement initiatives for each brand, inclusive of eCommerce, PR, and Content Creation.
Prior to joining Kids2 in 2017, Macune was the Vice President of Global Digital Marketing for the Estee Lauder Brand, responsible for driving the consumer engagement strategy. Her vision and entrepreneurial spirit resulted in her being tapped to lead the creation and evolution of the digital marketing function for Estee Lauder.
Before assuming the digital leadership role with Estee Lauder, Macune held numerous brand marketing roles at Estee Lauder and Avon. She began her career as an executive trainee for Bloomingdale’s and held various buying positions. Macune was recognized as Brand Innovators Top 50 Women in Marketing in 2014 and was a Fashion Group International Rising Star Finalist in 2008 and 2006.
Macune holds a bachelor’s degree from the University of Pennsylvania and an MBA from NYU Stern’s School of Business. She recently relocated to Atlanta with her husband Brett, daughters Lauryn and Cara, and dog Bailey. She loves spending her free time taking the girls on bike rides and exploring new places.
Favorite Childhood Toy: Light Bright
Most helpful baby/child solution or invention experienced: Food pouches
Inspired by: Michelle Obama
Hobby: Cooking and bike riding
Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2™ brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.