Position: Chief Financial Officer

Mark Mintman

Chief Financial Officer

Kids 2

Atlanta, Georgia USA


E: Mark.Mintman@kids2.com

W: Kids2.com

LI: LinkedIn.com/in/markmintman



Mark Mintman is the Chief Financial Officer at Kids2, a global consumer goods company headquartered in Atlanta designing solutions to help early-stage families through its brands Baby Einstein™, Bright Starts™, and Ingenuity™.

He joined Kids2 in December 2019 to oversee and drive the company’s global financial operations. As part of the company’s Executive Team, Mark reports to CEO Ryan Gunnigle and plays an instrumental role in helping drive business strategy for new business models, partnerships, and topline growth opportunities.

Most recently, Mintman served as CFO and Finance Director at the American Air Filter (AAF) Flanders, the world’s largest manufacturer of air filtration solutions. In his role, he planned and executed a 5-year business strategy that took the company from $150M to $500M through acquisitions and organic growth. Some of his most notable successes include creating a 42-person team of international business advisors, leading projects to capture significant online growth, chairing various ERP implementations, and closing five acquisitions.

Prior to AAF, Mark spent eight years at General Electric where he served in various roles including financial management, corporate auditor, senior analyst and ended as CFO of the Cooking Products division.

Mintman earned his Executive MBA from the University of Chicago Booth School of Business and a Bachelor of Finance from the University of Louisville. He and his family recently relocated from Louisville, Kentucky. Outside of staying busy with his three kids under the age of five, Mintman enjoys grilling, watching University of Wisconsin football and playing golf.

Favorite Childhood Toy: "It’s a tie between Teddy Ruxpin and Game Boy."

Most helpful baby/child solution or invention experienced: "This is kind of gross … but the Nose Frida is a great invention."

Inspired by: "My Wife. We have three kids, and they are a handful. Her patience and poise are a sight to behold. It makes me feel very inspired, but also lucky to be her husband!"

Hobby:  "Cooking on my Kamado Grill."

Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.