The collection of affordable and diverse baby essentials will soon be available in mass retailers

23 February 2022

Atlanta, GA (February 2022) – Kids2, a global company that designs solutions for early-stage parents and families, today announced that it will launch Black-owned brand Little Muffincakes into Target stores in early March, beginning with two collections that the companies have been co-developing since summer 2021. Staying true to the Little Muffincakes belief that “representation matters from birth,” these collections will offer a full range of layette, bedding, nursery décor, and more to families across the country, all featuring graphics of diverse children.

Little Muffincakes was born out of Founder and Owner Debra Raney’s difficulty finding products for her children and grandchildren that displayed characters who looked like them. Given her belief that positive representation is fundamental for developing a child’s self-esteem, she became frustrated in the lack of baby items showcasing brown skin and sought out to create her own. With the aspiration to provide families of color with products that would be foundational to their child’s self-acceptance, Raney’s aims paired perfectly with Kids2’s mission of delivering tiny wins to parents that promise bright futures for their children. 

A licensing relationship was established in June of 2021 through Kids2 Direct, which leverages Kids2’s design and manufacturing expertise. The resulting collections, named after children close to Raney, Zhara and Ashton, highlight artwork of little boys and girls of color to not only reflect the diversity of children, but also offer representation and pride to parents of color. Products will include a swaddle, burp cloths, bibs, blankets, crib sheet, changing pad cover, and lovey toy.

“When Debra first approached us with Little Muffincakes, she already had the interest of Target behind her. Her challenge was scaling the production of her small business to suit the inventory needs of one of America’s biggest and most popular retailers,” said Ryan Gunnigle, CEO and Owner of Kids2. “Kids2 is committed to helping create brighter futures for innovative companies founded by parents, and we have the resources and capabilities to support Little Muffincakes in ways they need. We were thrilled to have the opportunity to work alongside Debra on collections and help her bring her vision and amazing products to stores around the world.”

In addition to being the parent company to three large globally recognized juvenile brands, Kids2 has a strong belief in partnering with likeminded companies that are designing unique solutions for the next generation of parents. Kids2 invests in and partners with “parentpreneurs” across the globe who are creating great solutions and products and helps them deliver it to families everywhere.


The Little Muffincakes collection is also planned to launch on and in Walmart stores and online during Summer 2022. More information about Little Muffincakes is available at, and for more details on Kids2, please visit


About Kids2 Group 

Kids2 Group is a purpose-driven family of companies focused on helping new parents solve some of their biggest problems. This is all made possible thanks to Kids2 Group’s unique community of passionate people and forward-thinking companies that create connectivity and comradery in pursuit of tiny wins for parents and children everywhere. Comprised of world-renowned brands Baby Einstein, Ingenuity and Bright Starts, as well as a privately owned media company, a venture capital firm to invest in like-minded startups, a vertically-integrated manufacturing facility, and various joint-venture partnerships—Kids2 Group sets out to create holistic solutions that create more tiny wins and bright futures for all families.? 

Kids2 Group‘s global reach spans 90 countries and more than 700 million consumer touchpoints, and the Kids2 Group family is growing. Thanks to new ideation and innovation, along with new investments in innovative spaces, Kids2 Group is on a path to make each day that much easier for early-stage parents and families everywhere. For more details on Kids2, please visit


About Little Muffincakes

Little Muffincakes is an essentials brand focused on filling gaps in the marketplace. Owner and Founder, Debra Raney, created the brand out of sheer necessity and passion. After many shopping trips preparing for the birth of her first grandchild, she was reminded of the lack of diversity as it relates to babies. She decided in 2016 to be the change she wanted to see in the world and created a character-based brand that celebrates children of color. She wanted to provide parents the opportunity to purchase products that were curated with relatable imagery for their little ones.

Little Muffincakes’ brand not only strives to reflect the beauty of diversity in products but to ultimately lay the foundations for self-love, self-esteem, and self-confidence because “Representation Matters From Birth.”



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                      5W Public Relations


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Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.