Kids2 Fact Sheet

Overview: Kids2 is a privately-held, global consumer good company that designs solutions to help early-stage parents and families create tiny wins that build bright futures.
Established: 1969 as Pansy Ellen Products, the name changed to Kids II, Inc., in 1993 and to Kids2 in 2019
Owner/CEO:  Ryan Gunnigle
Global Headquarters:  3333 Piedmont Rd, Ste. 1800, Atlanta, GA, 30305 USA
Global Offices: Kids2 has 4 major hubs and additional global offices:
  • Amsterdam, Netherlands
  • Atlanta, GA, USA
  • Bentonville, AK, USA
  • Mexico City, Mexico
  • Tsimshatsui, Kowloon, Hong Kong
  • Pudong New Area, Shanghai 
  • Zhongshan, China
  • Jiujiang city, Jiangxi province
  • Castle Hill, NSW Australia
Revenue:  More than $350 Million annually
Products:  Kids2 designs, markets, and distributes more than 500 unique infant and toddler products.
Core Categories:
  • Bouncers & Rockers
  • Toys
  • Swings
  • Entertainers
  • Play gyms & mats
  • Sleep
  • Playards, sleepers & bassinets
  • High chairs & seats
  • Seat covers
  • Bath & Potty
Employees:   Over 700 team members globally 
Retail Footprint:
  • 78,000+ retailers across the globe
  • Online retailers 
  • Available in 90 countries
  • Best Places to Work, Atlanta Business Chronicle, 2013
  • Coolest Places to Work, 2013
  • Top 50 Privately Held Companies, Atlanta Business Chronicle, 2018
  • More than 100 award-winning products, including Baby Einstein™ Curiosity Table Activity Station™ and Magic Touch Drums™ named among the “Best Toys 2018” by Parents magazine
Giving Back:  Throughout the year, Kids2 is actively involved in the global community through annual team member volunteer hours, financial and product donations to organizations including Toys for Tots, Camp Twin Lakes, Camp Sunshine, Our House, New Story, and Pink Power Mom. Company volunteer hours include Kids2 organized service opportunities, as well as eight hours of individual volunteer time allocated to Kids2 team members annually to serve an organization of their choice. In addition, the entire organization participates in Global Give Back Day where each office participates in local volunteer opportunities on the same day.
  • Licensing partnerships with Disney®, Sesame Street™, Ford, and John Deere™
  • Joint Venture with Hape Toys™