KIDS2®, Inc. is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein™, Bright Starts™, and Ingenuity™. Headquartered in Atlanta, Kids2 spans globally with 14 offices in five continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.

16 September 2019

Kids II Ramps Up Design Team Roster

As part of its reinvention into a “design-driven” company, Kids2 recruits Frank Tyneski into a new role—Vice President, Experience Design. Tyneski will be responsible for breakthrough innovation platforms and product development for both the Home and Play divisions.

 

 

27 August 2019

Kids2 Shares Gift Guide for Infants and Toddlers

Kids2, a global infant and toddler toy manufacturer releases the 2019 Holiday Gift Guide featuring its latest product releases for its Baby Einstein® and Bright Starts® brands.  

13 August 2019

Kids II Announces New Name and Manufacturing Facility

Kids II, Inc., a global consumer goods company that designs, manufactures, and distributes baby toys and gear, celebrates 50 years announcing a name change to Kids2 and a new manufacturing facility under construction in China.

05 August 2019

Bright Starts is on a Mission to Create Joy

Bright Starts is on the happiest mission in the world, to create more joy in every moment. 

01 August 2019

Kids II and Hape Birth New Joint Venture With Cobranded Baby Einstein Hape Toy Line

Kids II™ and Hape® announced a Joint Venture after the success of its award-winning co-branded Baby Einstein™ and Hape® toy line that is disrupting the musical toy space with its harmony of traditional and modern materials with thoughtfully-integrated technology. The Joint Venture announced it is releasing additional Baby Einstein – Hape cobranded products for Fall 2019

12 June 2019

Kids II Invests in Consumer Experience with New Vice President Customer Solutions

Aaron Vollrath has recently joined Kids II as Vice President of Customer Solutions focusing exclusively on the end-user experience for the company’s retailers, consumers, and strategic partners. 

23 April 2019

Kids II Receives Favorable Ruling in Royalty Contract Dispute

Kids II received a favorable jury verdict after a long legal battle over the intellectual property rights involving Oball™ products. “This is a significant win for Kids II and demonstrates the integrity of our business practices. We are pleased with the outcome.,” said Dave Calhoun, Kids II president.

19 April 2019

Kids II and Baby Einstein Give Families Affected by Homelessness a Special Experience at The Children's Museum of Atlanta - April 27

Baby Einstein and its parent company Kids II are sponsoring the Baby Einstein Curiosity Zone at the Children’s Museum of Atlanta April 25-28 and will be hosting families from Our House, a local nonprofit serving families affected by homelessness, for a special Baby Einstein Day at the Museum on April 27.

17 April 2019

Kids II Expands Global Team to Support Growth in Asia

In support of its growth initiative and expansion in Asia, Kids II recently added three executives to its roster.

01 April 2019

Kids II Adds Adam Cahan to Advisory Board

Kids II welcomes Adam Cahan to its business advisory board. Based in San Francisco, Cahan currently serves as an Entrepreneur in Residence splitting his time between Lightspeed Ventures, and Lux Capital where he is advising and developing opportunities in early stage technology companies. He joins the Kids II board to provide guidance as the company strengthens and grows its technology roadmap.