KIDS2®, Inc. is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein™, Bright Starts™, and Ingenuity™. Headquartered in Atlanta, Kids2 spans globally with 14 offices in five continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.

22 June 2020

Mary Meyer and Kids2 Collaborate on new Baby Einstein Plush Line

Mary Meyer Stuffed Toys™ has created a new line in collaboration with Kids2™ called Baby  Einstein™ First Discoveries™. These toys focus on bringing all of baby’s senses into their play.

28 May 2020

Baby Einstein Releases Four New Shows on YouTube

Baby Einstein is back in the video business releasing four new children's shows on YouTube. In addition, the Baby Einstein™ Classics that today’s millennial parents know and love from their own childhood have been repackaged and are now airing on various streaming platforms.

12 May 2020

Ingenuity Enters Play Category Introducing New Line of Activity Gyms and Plush Toys

Ingenuity™, the baby brand known for its modern baby gear for the home, is launching into the play category with its new Activity Gym and Plush Toys.

29 April 2020

Baby Einstein Provides Parent Resources to Keep Baby Curious

From DIY videos for fun at-home activities to new video content and downloadable worksheets, Baby Einstein has created resources to support parents looking to keep babies and toddlers entertained and curious.

27 April 2020
by Jessica Barnett, Sr. Director, Product Insights

Kids2 Surveys Parents on How COVID-19 Impacts Shopping for Baby

With the COVID-19 crisis affecting us all, Kids2 is keeping a pulse on the impact to consumers.  This month, we conducted two rounds of surveys of current and expecting moms of young children in the U.S.  Here’s what they told us. 

22 March 2020

Robyn Spizman Shares Five Tips for Purposeful Play

Calling all parents of babies and toddlers! Robyn Spizman, nationally known parenting expert and author of “Loving Out Loud - The Power of a Kind Word” (New World Library) shares at-home suggestions that equip parents to play with purpose and make the most of this extra time together.

12 March 2020

An Inside Look at Corporate Law at Kids2

Cade Daniel is Deputy General Counsel at Kids2, Inc. shares what it is like working in corporate law at Kids2.

09 March 2020

Two Baby Einstein Toys Award 2020 Cribsie Awards in the Toy Category

Two Baby Einstein™ toys were awarded a 2020 Cribsie Award in the Play category on March 2, 2020. The Baby Einstein Take Along Tunes™ was awarded Favorite First Toy and the Baby Einstein Hape™ Magic Touch Piano™ was awarded Most Innovative Toy.