KIDS2®, Inc. is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein™, Bright Starts™, and Ingenuity™. Headquartered in Atlanta, Kids2 spans globally with 14 offices in five continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.

21 January 2020

Kids2 and Caribu Ink Deal Bringing the Baby Einstein Book Catalog To Its Ever-expanding Library

Caribu, the award-winning, video-calling and reading app for families, has today announced a new license with Kids2™ for Baby Einstein®, one of the world's leading baby and toddler brands, to add its catalog of books, including a collection of titles currently offered exclusively to Caribu customers, to their ever-expanding library.

12 November 2019

Inside Kids2: A Conversation with Kids2 President Dave Calhoun on Organization Transformation

Inside Kids2 is an ongoing series that spotlights our colleagues who are doing extraordinary work across the Kids2 network. The following is a conversation with our President Dave Calhoun.

Dave Calhoun joined Kids2 in 2016 to oversee the internal transformation of the organization’s team, consumer, and retailer-facing operations and grow a corporate culture that motivates and engages all team members.

07 November 2019

KIDS2 Expands on Best-selling 360-degree Concept with New Baby Einstein Activity Center

Kids2 takes baby activity centers to a new level with its new Baby Einstein Around We Grow™ 4-in-1 Discovery Center launching now exclusively at BuyBuy Baby. The benefits of a traditional baby walker and stationary entertainer come together in one solution featuring a 360° design that promotes movement and cognitive development. The addition of four distinct ways to play—Walk-Around, Discovery Table, Art Table, and Removable Floor Toys—cultivates curiosity as baby grows.

24 September 2019

Kids2 Invest in China Growth Adding David She as Vice President of APAC Sales

To support growth in Asia, Kids2 adds David She as Vice President of Asia Pacific (APAC) Sales overseeing sales and customer development in China, Japan, and Australia. He will work out of Kids2’s new Shanghai office, expected to open in early 2020 and lead the company’s entry into the China market.

16 September 2019

Kids2 Ramps Up Design Team Roster

As part of its reinvention into a “design-driven” company, Kids2 recruits Frank Tyneski into a new role—Vice President, Experience Design. Tyneski will be responsible for breakthrough innovation platforms and product development for both the Home and Play divisions.

 

 

27 August 2019

Kids2 Shares Gift Guide for Infants and Toddlers

Kids2, a global infant and toddler toy manufacturer releases the 2019 Holiday Gift Guide featuring its latest product releases for its Baby Einstein® and Bright Starts® brands.  

13 August 2019

Kids II Announces New Name and Manufacturing Facility

Kids II, Inc., a global consumer goods company that designs, manufactures, and distributes baby toys and gear, celebrates 50 years announcing a name change to Kids2 and a new manufacturing facility under construction in China.

05 August 2019

Bright Starts is on a Mission to Create Joy

Bright Starts is on the happiest mission in the world, to create more joy in every moment. 

01 August 2019

Kids II and Hape Birth New Joint Venture With Cobranded Baby Einstein Hape Toy Line

Kids II™ and Hape® announced a Joint Venture after the success of its award-winning co-branded Baby Einstein™ and Hape® toy line that is disrupting the musical toy space with its harmony of traditional and modern materials with thoughtfully-integrated technology. The Joint Venture announced it is releasing additional Baby Einstein – Hape cobranded products for Fall 2019

12 June 2019

Kids II Invests in Consumer Experience with New Vice President Customer Solutions

Aaron Vollrath has recently joined Kids II as Vice President of Customer Solutions focusing exclusively on the end-user experience for the company’s retailers, consumers, and strategic partners.