News

Kids2 today announced the appointment of Todd Wilson as Chief Information Officer, leading the IT and PMO functions of the company.

Kids2 announces the availability of their portfolio of brands, Baby Einstein, Bright Starts and Ingenuity in China.  Expanded availability will begin with TMall and several other online and brick and mortar stores to follow. 

The Sandbox series builds on the Baby Einstein™ brand’s legacy of educational video content, updating it with modern animation and exploring topics relevant to today’s families. 

The Baby Einstein™ Brand is a Kids2 brand that is guided by The Einstein Way™, a unique learning philosophy developed through science and child development research. With Albert Einstein as a guiding inspiration, the Baby Einstein™ Brand believes curiosity is key to helping children be prepared for their future.

Kids2 announces the launch of their Shanghai office, Kids2 Shanghai. This new addition is a natural next step in helping grow Kids2’s China operations, while also helping the company expand its overall global presence.

A brand new app featuring a collection of interactive storybooks based on the celebrated Baby Einstein^TM brand and designed to introduce babies and toddlers to early-learning concepts and the rhythms and splendor of classical music has launched on mobile devices across the globe. 

Kids2 Talked 2 Jessica Diaz, Global Marketing Brand Manager for Bright Starts, about the collaboration behind the branding design and position to better communicate with consumers at every touch point, starting with the optimized packaging work.

Mary Meyer Stuffed Toys™ has created a new line in collaboration with Kids2™ called Baby  Einstein™ First Discoveries™. These toys focus on bringing all of baby’s senses into their play.

This is a first in a series of whitepapers for each of our brands that specifically speaks to the science behind how we differentiate our brands and products