News

This is a first in a series of whitepapers for each of our brands that specifically speaks to the science behind how we differentiate our brands and products

A brand new app featuring a collection of interactive storybooks based on the celebrated Baby Einstein^TM brand and designed to introduce babies and toddlers to early-learning concepts and the rhythms and splendor of classical music has launched on mobile devices across the globe. 

Kids2 Talked 2 Jessica Diaz, Global Marketing Brand Manager for Bright Starts, about the collaboration behind the branding design and position to better communicate with consumers at every touch point, starting with the optimized packaging work.

Mary Meyer Stuffed Toys™ has created a new line in collaboration with Kids2™ called Baby  Einstein™ First Discoveries™. These toys focus on bringing all of baby’s senses into their play.

Baby Einstein is back in the video business releasing four new children's shows on YouTube. In addition, the Baby Einstein™ Classics that today’s millennial parents know and love from their own childhood have been repackaged and are now airing on various streaming platforms.

Ingenuity™, the baby brand known for its modern baby gear for the home, is launching into the play category with its new Activity Gym and Plush Toys.

From DIY videos for fun at-home activities to new video content and downloadable worksheets, Baby Einstein has created resources to support parents looking to keep babies and toddlers entertained and curious.

With the COVID-19 crisis affecting us all, Kids2 is keeping a pulse on the impact to consumers.  This month, we conducted two rounds of surveys of current and expecting moms of young children in the U.S.  Here’s what they told us. 

Kristin Crossman officially joins Kids2 as the Chief People Officer based out of its Atlanta headquarters after supporting the organization as interim HR leader since July 2019. In this role, Crossman is responsible for driving the cultivation of corporate culture across the global organization and leading team member strategy as the company scales globally.