News

To support growth in Asia, Kids2 adds David She as Vice President of Asia Pacific (APAC) Sales overseeing sales and customer development in China, Japan, and Australia. He will work out of Kids2’s new Shanghai office, expected to open in early 2020 and lead the company’s entry into the China market.

As part of its reinvention into a “design-driven” company, Kids2 recruits Frank Tyneski into a new role—Vice President, Experience Design. Tyneski will be responsible for breakthrough innovation platforms and product development for both the Home and Play divisions.

The newest addition to the Bright Starts™ Ford Walker family will have babies tickled pink. Kids2™ and Ford^® have partnered to release a Pink Ford Mustang Convertible Walker.

Kids2, a global infant and toddler toy manufacturer releases the 2019 Holiday Gift Guide featuring its latest product releases for its Baby Einstein® and Bright Starts® brands.  

Kids II, Inc., a global consumer goods company that designs, manufactures, and distributes baby toys and gear, celebrates 50 years announcing a name change to Kids2 and a new manufacturing facility under construction in China.

Kids II™ and Hape® announced a Joint Venture after the success of its award-winning co-branded Baby Einstein™ and Hape® toy line that is disrupting the musical toy space with its harmony of traditional and modern materials with thoughtfully-integrated technology. The Joint Venture announced it is releasing additional Baby Einstein – Hape cobranded products for Fall 2019

Aaron Vollrath has recently joined Kids II as Vice President of Customer Solutions focusing exclusively on the end-user experience for the company’s retailers, consumers, and strategic partners. 

Kids II received a favorable jury verdict after a long legal battle over the intellectual property rights involving Oball™ products. “This is a significant win for Kids II and demonstrates the integrity of our business practices. We are pleased with the outcome.,” said Dave Calhoun, Kids II president.

Baby Einstein and its parent company Kids II are sponsoring the Baby Einstein Curiosity Zone at the Children’s Museum of Atlanta April 25-28 and will be hosting families from Our House, a local nonprofit serving families affected by homelessness, for a special Baby Einstein Day at the Museum on April 27.