News

Mary Meyer Stuffed Toys™ has created a new line in collaboration with Kids2™ called Baby  Einstein™ First Discoveries™. These toys focus on bringing all of baby’s senses into their play.

Baby Einstein is back in the video business releasing four new children's shows on YouTube. In addition, the Baby Einstein™ Classics that today’s millennial parents know and love from their own childhood have been repackaged and are now airing on various streaming platforms.

Ingenuity™, the baby brand known for its modern baby gear for the home, is launching into the play category with its new Activity Gym and Plush Toys.

From DIY videos for fun at-home activities to new video content and downloadable worksheets, Baby Einstein has created resources to support parents looking to keep babies and toddlers entertained and curious.

Kristin Crossman officially joins Kids2 as the Chief People Officer based out of its Atlanta headquarters after supporting the organization as interim HR leader since July 2019. In this role, Crossman is responsible for driving the cultivation of corporate culture across the global organization and leading team member strategy as the company scales globally.

Calling all parents of babies and toddlers! Robyn Spizman, nationally known parenting expert and author of “Loving Out Loud - The Power of a Kind Word” (New World Library) shares at-home suggestions that equip parents to play with purpose and make the most of this extra time together.

Two Baby Einstein™ toys were awarded a 2020 Cribsie Award in the Play category on March 2, 2020. The Baby Einstein Take Along Tunes™ was awarded Favorite First Toy and the Baby Einstein Hape™ Magic Touch Piano™ was awarded Most Innovative Toy. 

Caribu, the award-winning, video-calling and reading app for families, has today announced a new license with Kids2™ for Baby Einstein^®, one of the world's leading baby and toddler brands, to add its catalog of books, including a collection of titles currently offered exclusively to Caribu customers, to their ever-expanding library.

Kids2 takes baby activity centers to a new level with its new Baby Einstein Around We Grow™ 4-in-1 Discovery Center launching now exclusively at BuyBuy Baby. The benefits of a traditional baby walker and stationary entertainer come together in one solution featuring a 360° design that promotes movement and cognitive development. The addition of four distinct ways to play—Walk-Around, Discovery Table, Art Table, and Removable Floor Toys—cultivates curiosity as baby grows.