22 June 2020

Mary Meyer and Kids2 Collaborate on new Baby Einstein Plush Line

Mary Meyer Stuffed Toys™ has created a new line in collaboration with Kids2™ called Baby  Einstein™ First Discoveries™. These toys focus on bringing all of baby’s senses into their play.

28 May 2020

Baby Einstein Releases Four New Shows on YouTube

Baby Einstein is back in the video business releasing four new children's shows on YouTube. In addition, the Baby Einstein™ Classics that today’s millennial parents know and love from their own childhood have been repackaged and are now airing on various streaming platforms.

12 May 2020

Ingenuity Enters Play Category Introducing New Line of Activity Gyms and Plush Toys

Ingenuity™, the baby brand known for its modern baby gear for the home, is launching into the play category with its new Activity Gym and Plush Toys.

29 April 2020

Baby Einstein Provides Parent Resources to Keep Baby Curious

From DIY videos for fun at-home activities to new video content and downloadable worksheets, Baby Einstein has created resources to support parents looking to keep babies and toddlers entertained and curious.

22 April 2020

KIDS2 Names Kristin Crossman

Kristin Crossman officially joins Kids2 as the Chief People Officer based out of its Atlanta headquarters after supporting the organization as interim HR leader since July 2019. In this role, Crossman is responsible for driving the cultivation of corporate culture across the global organization and leading team member strategy as the company scales globally.

22 March 2020

Robyn Spizman Shares Five Tips for Purposeful Play

Calling all parents of babies and toddlers! Robyn Spizman, nationally known parenting expert and author of “Loving Out Loud - The Power of a Kind Word” (New World Library) shares at-home suggestions that equip parents to play with purpose and make the most of this extra time together.

09 March 2020

Two Baby Einstein Toys Award 2020 Cribsie Awards in the Toy Category

Two Baby Einstein™ toys were awarded a 2020 Cribsie Award in the Play category on March 2, 2020. The Baby Einstein Take Along Tunes™ was awarded Favorite First Toy and the Baby Einstein Hape™ Magic Touch Piano™ was awarded Most Innovative Toy. 

21 January 2020

Kids2 and Caribu Ink Deal Bringing the Baby Einstein Book Catalog To Its Ever-expanding Library

Caribu, the award-winning, video-calling and reading app for families, has today announced a new license with Kids2™ for Baby Einstein®, one of the world's leading baby and toddler brands, to add its catalog of books, including a collection of titles currently offered exclusively to Caribu customers, to their ever-expanding library.

07 November 2019

KIDS2 Expands on Best-selling 360-degree Concept with New Baby Einstein Activity Center

Kids2 takes baby activity centers to a new level with its new Baby Einstein Around We Grow™ 4-in-1 Discovery Center launching now exclusively at BuyBuy Baby. The benefits of a traditional baby walker and stationary entertainer come together in one solution featuring a 360° design that promotes movement and cognitive development. The addition of four distinct ways to play—Walk-Around, Discovery Table, Art Table, and Removable Floor Toys—cultivates curiosity as baby grows.