Media Coverage

For a limited time, Atlanta area families can share a unique experience of creativity and discovery at the Baby Einstein Curiosity Zone sponsored by Kids II at the Children’s Museum of Atlanta. 

The role of curiosity in a baby’s development is the Baby Einstein brand story that toymaker Kids II Inc., wants today’s parents to embrace.

The 70th-anniversary edition of the Spielwarenmesse international toy fair is underway in Nuremberg, Germany. The event kicked off with the announcement of the five ToyAwards winners. Fifteen toys were nominated across five categories from 838 products submitted for consideration. Here’s a look at this year’s winners.

“We jumped at the opportunity to help The Packaged Good support our Georgia servicemen and women and create a tiny win for these families by letting them know that people care,” said Lynn Duncan, vice president of corporate communications.

The digital universe within YouTube has everything. Rather than be frightened by the potentially bad, embrace the good. Parents' editors and experts agree: You can find educational and entertaining videos for kids of every age.

So it’s little wonder that 97% of parents feel peak levels of confidence when we’re watching our kids explore something new, according to a new survey from Baby Einstein.