13 August 2020

Because the Toy Industry Isn’t Child’s Play

Let the headwinds come. A nimble organization will find its way around whatever challenges gust about. Especially when it’s an established company with a startup mentality—and some new executives in place. Feature story on Kids2's General Counsel - Matthew Smith.

14 May 2020
Toy Book

KIDS2 Relaunches Ingenuity Brand with New Toy Line

The brand — known for its modern baby gear such as high chairs, bassinets, and playpens — just launched its Cozy Spot Reversible Duvet Activity Gym and a full range of plush baby toys.

26 February 2020
Business Experience Packaging

Tackling Parenthood on a Global Scale

Futures Maker

Author, design and innovation leader, venture capitalist, and chief growth officer, David Butler is on a mission to elevate parenting tools on a global scale.

Read it here.

21 January 2020

Caribu Snags Baby Einstein Catalog

The video-calling and reading app has locked in a new deal with Kids2 for the brand’s library of books, including several exclusively for Caribu users.
30 December 2019
The Strategist

What Strategist Readers Bought in 2019: The Year’s 25 Top-Selling Things

18. Baby Einstein Magic Touch Piano

A top pick for 1-year-olds and one of our favorite wooden toys, this precious little piano was a best-seller three times in 2019. Child-development expert Dr. Sarah Roseberry Lytle explains its appeal: “Young kids love making music and exploring things like, Can I make it softer? Can I make it louder? What happens when I hit it harder? That’s a really interesting learning process.”

09 December 2019
Daily Report

Meet the GC: Matt Smith of Kids2

By Jonathan Ringel | December 09, 2019

Matt Smith received undergraduate and law degrees from the University of North Carolina at Chapel Hill, clerked for a federal appeals court judge and then worked at King & Spalding, handling trademark, patent and copyright issues, for about 2½ years.

Since he left the firm in 2005, Smith has served in top in-house legal posts—first at companies in the electric industry and now at Kids2, a baby product company where he is general counsel.

Smith agreed to answer the Daily Report’s questions.


29 November 2019
Global News

New Baby Tech for First-time Parents


Tech talk: Baby tech gear

Tech expert Andy Baryer shows off baby focused tech gadgets for new parents like the latest baby monitors and more.




11 November 2019

Kids2 Introduces New Baby Einstein Around We Grow 4-in-1 Discovery Center

Following the Bright Starts 3-in-1 Around We Go Activity Center, which launched in 2014, Kids2 is taking toddling to new levels with the release of the Baby Einstein Around We Grow 4-in-1 Discovery Center.

04 October 2019

Atlanta Business Chronicle’s Top 50 Private Companies

Once again, Kids2 is ranked in the Atlanta Business Chronicle’s list of the Top 50 private companies in Atlanta.

16 September 2019

Kids2 Appoints Frank Tyneski to Lead Experience Design

The “multiyear reinvention” of Kids2 continues as Frank Tyneski joins the team, who will assume the newly created position of vice president, experience design.