KIDS2, is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein, Bright Starts, and Ingenuity. Headquartered in Atlanta, Kids2 spans globally with 12 offices in four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success. 


Our Purpose

We believe bright futures should be in reach for every family. The path to get there? It’s a journey built upon thousands of tiny wins. No matter our title or department, our job is to create more tiny wins that help families everywhere create bright futures.

Our Vision

Every family and every child deserves a bright future – regardless of where they live, how much money they make, what language they speak, what faith they practice or what goals they pursue. Our vision is to redefine our industry by creating not just products, but holistic solutions for early-stage parents that transcend borders, categories, and aisles.