Renewed agreement will further Kids2’s international growth and commitment to all families

23 June 2021

Kids2, a global company that designs solutions to help early-stage parents and families, today announced a renewed and expanded partnership agreement with White Oak ABL (“White Oak”), an affiliate of White Oak Global Advisors, LLC and Gordon Brothers.


The renewed agreement, from last year’s arranged senior secured credit facility, includes an increase to strategic capital available to the Kids2 business. This increase in capital will help the brand as it seeks to increase profitability, help more global families achieve tiny wins for bright futures and allow the team to reinvest back into the Kids2 business overall.


“We have been impressed with White Oak and Gordon Brothers and their leadership from the first engagement. We are directly working with trustworthy, fact-driven decision makers who share the same goals and values we do,” said Ryan Gunnigle, CEO and Owner of Kids2. “It’s been a welcomed difference from working with our former banking group who turned out not to be true, authentic partners.  In contrast, this group has leaned in and locked arms with us to ensure we have a beneficial and rewarding partnership. They care about the long-term success of Kids2.”


Kids2 is one of the fastest growing baby products companies in the world, inspiring creative thinking and real-life solutions for families as they grow. Kids2 spans five global hubs and sells to thousands of retail outlets across the globe, including Target, Amazon and Walmart.


“At White Oak, we look for and value long-term partnerships. Kids2 is a strong company that is growing globally and has long-term value and opportunity," said Tom Otte, Head of White Oak ABL. “We are fortunate to work with them and look forward to a great continued partnership.”


“It has been a pleasure collaborating with Kids2 and White Oak and bringing to bear our unique Gordon Brothers financing platform and Brand expertise to such impressive enterprises,” added Tobias Nanda, President, Brands at Gordon Brothers.  “We are excited about our role in supporting Kids2’s continued growth.”


For more information on Kids2, please visit

Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.