13 August 2019

Construction is underway on our new 250,000 square-foot factory and a four-story, 65,000 square-foot office building near the Jiujiang Port in Central China. It is the first fully-owned and operated manufacturing facility in our Kids2 history and illustrates our commitment to accelerated growth, quality, and innovation.

The team recently celebrated the capping ceremony, putting the roof on our new office building. (PHOTO LEFT)

"Our investment in China will allow us to streamline product production, add efficiencies to our supply chain, and help more parents create "tiny wins" in Asia and around the world," said Dave Calhoun, Kids2 President.

By 2021, the project will triple the overall Kids2 workforce with the addition of 1,000 employees who will fill management, operations and factory roles at the new location.

There are plans to further develop the property adding three additional factories as needed, see photo rendering of what the site will look like when fully built-out.



Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.