The Baby Einstein Around We 4-in-1 Discovery Center is Available Exclusively at BuyBuy Baby Through 2019

07 November 2019

Kids2 takes baby activity centers to a new level with its new Baby Einstein Around We Grow™ 4-in-1 Discovery Center launching now exclusively at BuyBuy Baby. The benefits of a traditional baby walker and stationary entertainer come together in one solution featuring a 360° design that promotes movement and cognitive development. The addition of four distinct ways to play—Walk-Around, Discovery Table, Art Table, and Removable Floor Toys—cultivate curiosity as baby grows.

 

“Kids2 first introduced the concept of an activity center with a 360° traveling seat with the Bright Starts 3-in-1 Around We Go Activity Center in 2014 and has been a best-seller ever since,” said Franco Lodato, SVP Global Design & Innovation. “The new Baby Einstein Around We Grow 4-in-1 Discovery Center takes the concept further by adding a Discovery Table, Art Table, and Removable Floor Toys to provide a mix of physical and sensory experiences as baby grows into the toddler stage.”

 

Kids2 is a market leader in the Baby Activity Center category with 38 percent of the US market share dollars in Activity Centers and 31 percent in units sold, according to NPD market data through September 2019. Kids2 brands comprise seven of the top 20 activity center items in the US marketplace.

 

“Our research shows that parents are looking for activity centers to entertain, assist with development and give baby an opportunity to exercise,” said Rochelle Wainer, Ph.D., Kids 2 VP of Global Insights. The solutions parents choose most often meet a combination of these needs and is versatile in order to grow with their child.  The Around We Grow is unique in that it allows the most freedom of movement out of any activity center.”

 

The Baby Einstein Around We Grow 4-in-1 provides the core needs parents are looking for plus the developmental experiences to encourage curious exploration.

  • This multi-faceted activity center encourages auditory, visual, and tactile discovery through 15 nature-themed toys and experiences including the full-octave piano that introduces music, animals, and colors in English, Spanish, and French.
  • The 3-position height-adjustable, cushioned seat travels 360° around the table, supporting baby’s first steps and exploration without the risk of wandering off.
  • Once baby becomes a walker, the 360° Seat can be removed for free exploration of the Discovery Table.
  • The art table allows toddlers to explore drawing, painting, building, and creating.
  • The removable toy stations are also great for floor play and keeping multiple kids engaged at once.
  • The activity station features quick and easy assembly, wipes clean with a damp cloth, and has a machine-washable seat cover.

 

The Around We Grow is currently available at Buy Buy Baby stores and online and will be available at other retailers beginning January 2020. The suggested manufacturer retail price is $129.99.

 

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Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.