New Venture Will Expand Kids2 Content Offerings Up To Pre-Teen Age Range

23 June 2021

Kids2, a global company that designs solutions to help early-stage parents and families, today announced the launch of Hello Einstein Studios™, a new media entertainment company focused on creating curiosity-driven content reaching kids from ages 0-12.


Hello Einstein Studios™ will offer new shows that target the pre-school, elementary, and pre-teen age groups, with the purpose of igniting curious young minds. In addition, the new venture will also continue to create the beloved Baby Einstein™ brand’s digital content. The media company was founded as part of the Kids2 mission to create and offer holistic solutions for both parents and children worldwide. Hello Einstein Studios™ follows the learning philosophy of the Baby Einstein™ brand, “The Einstein Way,” which are a set of core principles, centered on the importance of curiosity in babies and children. Kids2 is currently partnered with Moonbug Entertainment as well as with Pandora and Roku to make Hello Einstein Studio offerings accessible to the widest audience possible.


“Over the past two decades we have seen such a positive reaction to content from the Baby Einstein™ brand by parents across the world, and knew it was time to expand our beloved offerings.” said Ryan Gunnigle, CEO and Owner of Kids2 and Co-Founder of Hello Einstein Studios. “With the launch of Hello Einstein Studios, we are excited to bring content that is new and relevant to today’s world to more families and children than ever before.”


Built on the foundation of the Baby Einstein™ brand’s groundbreaking DVDs, Hello Einstein Studios will evolve Kids2’s “edutainment” offerings. Hello Einstein Studios offers content that allows children to explore new worlds and cultures, different genres of music, dynamic relationships, travels and adventures, cooking and more. Hello Einstein Studios™ will live within the Kids2 enterprise as a part of Kids2’s overall commitment to serving families on their journey through parenthood.


“The enduring strength of the Baby Einstein brand gives us license to create trusted, curiosity-driven entertainment for today’s parents,” said Daniel Rosenberg, founding partner of Piro and Co-Founder of Hello Einstein Studios. “I’m excited to unite world-class talent in music and television to create the edutainment parents actively seek out.”


Kids2 aims to support parents in their effort to provide a secure future for their children. The high-quality content from Hello Einstein Studios™ will be a new pathway to sparking innovation in young minds and prepare them to face today’s rapidly-changing environment.


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Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.