10 June 2020

Kids2 welcomes Jeff Cornelison, Senior Vice President - General Manager Joint Ventures, to the organization’s strategic partnerships division. Cornelison will focus on the company’s partnership with Hape Toys.  

“Jeff has a vast understanding of this industry and retail landscape and will be a great asset leading our JV with Hape Toys and other new adventures,” said Karen Neblett, EVP Business Strategy & Development.

Cornelison most recently served as the Chief Operating Officer with Atlanta Mission, an Atlanta-based nonprofit caring for more than 800 men, women, and children experiencing homelessness. He was a part of their executive team responsible for operations, client services, procurement, client programming, and service design. Before working with the nonprofit, he worked with CDE Services, a Marietta, Georgia, based organization providing customized Point of Sale equipment solutions, as their SVP, Commercial Leader. Cornelison returns to Kids2, where he previously worked for almost 20 years.

Cornelison attended Temple University, majoring in Industrial Relations and Organizational Behavior with a minor in Spanish, and is continuing his education as an MBA candidate at Penn State University.

Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.