Frank Tyneski Joins as Vice President, Experience Design

16 September 2019

ATLANTA, August 12, 2019—As part of its reinvention into a “design-driven” company, Kids2 recruits Frank Tyneski into a new role—Vice President, Experience Design. Tyneski will be responsible for breakthrough innovation platforms and product development for both the Home and Play divisions.

“Frank is a true rock-star in the design world. He brings the right blend of vision, leadership, and experience to our team as we continue to scale globally,” said David Butler, chief growth officer at Kids2, a global baby toy and gear manufacturer whose brands include Baby Einstein[1], Bright Starts™ and Ingenuity™.

Tyneski began his professional career at Fisher-Price and spent a decade designing breakthrough innovation at Motorola. He led global consumer design and experience at Dell, Inc. and was given the Design of the Decade Award for the TalkAbout line of two-way radios. He also led experience design for BlackBerry where he was responsible for creating the first consumer mobile phone products. Tyneski is a frequent keynote speaker and a distinguished inventor with more than 80 foreign and domestic patents.

He received his Bachelor of Fine Arts at the Cleveland Institute of Art.





[1] EINSTEIN® is a trademark of The Hebrew University of Jerusalem.  All rights reserved.

Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success. 


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