Karen Neblett is the Executive Vice President, Business Strategy & Development for Kids2, Inc., a global consumer goods company headquartered in Atlanta that designs solutions to help early-stage families and includes the leading infant, baby, and toddler brands Baby Einstein™, Bright Starts™, and Ingenuity™.
Neblett is charged with developing long-term strategic relationships with Kids2’s global accounts and ecosystem partners. In that capacity, she ensures the partners’ points of view, insights, story, and voice are immersed inside Kids II so its designers can create new solutions for babies, toddlers, and parents that are authentic extensions of the brand. Neblett also drives the strategy, development, and execution of our Kids2 experiences, events, and key trade shows.
Neblett has served over 20 years at Kids2 in a variety of sales and marketing roles, most recently as Senior Vice President of Strategic Partnerships where she brought on new partnerships including Sesame Workshop, John Deere, Ford and a Joint Venture with Hape. Prior to that, she led Global Sales where she was responsible for sales strategy, sales planning and operations, sales execution, and results. Previously, Karen served as Chief Marketing Officer of Kids2 overseeing brand management, product positioning, research and segmentation, sales analysis, corporate communications, digital, retail and international marketing, and creative for the entire organization. Neblett also served as Senior Vice President of Strategic Marketing, responsible for delivering fresh ideas and innovation to market Kids2’s unique brands.
Favorite Childhood Toy: Ms. Beasley talking doll from the TV show Family Affair.
Most helpful baby/child solution or invention experienced: My daughter had colic. I tried everything to soothe her. Finally, bought a device that connected to the playard and crib that simulated a driving car! It was MAGIC!
Inspired by: Studying and building relationships; growing and leaning on those relationships for inspiration, advice, and input.
Hobby: Music, cooking, swimming, skiing, and boating.
Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2™ brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.