Baby Einstein is a leading multimedia and toy brand that helps parents cultivate curiosity—within their children and themselves—through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility ad confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.

Baby Einstein has a portfolio of products including bouncers and rockers, entertainers, play gyms and mats, swings, infant and toddler toys, books, and multimedia content.

Baby Einstein was founded in 1996 by a mom who wanted to create unique solutions for her own children. The brand was later acquired by Disney. In October 2013, Kids2 acquired Baby Einstein sparking more growth as the brand has become a beloved pioneer in the baby product and multimedia category with a global presence.

Featured Stories

09 March 2020

Baby Einstein Takes Home Cribsie Awards

Two Baby Einstein™ toys were awarded a 2020 Cribsie Award in the Play category for Take Along Tunes and Magic Touch Piano.

07 November 2019

Baby Einstein Launches New 4-in-1 Discovery Center Exclusively For a Limited Time at Buy Buy Baby

Baby Einstein®, a Kids2 brand, takes baby activity centers to a new level with its new Around We Grow™ 4-in-1 Discovery Center launching now exclusively at Buy Buy Baby.


07 November 2019

Baby Einstein's Newest Activity Center Cultivates Curiosity As Baby Grows

“Parents are looking for activity centers that provide solutions for containment, entertainment, and independent play,” said Rochelle Wainer, Kids 2 VP of Global Insights. “The Around We Grow answers these needs and grows with the baby into the preschool stage.”

16 July 2018

Baby Einstein Research on Curiosity

The attached document provides an executive summary of findings on curiosity and self-actualization in children and curiosity and empowerment in parents.

Kids2 Media Contact

Jennifer Sheran
Corporate Public Relations Manager
p: 770.751.0442

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