Baby Einstein is a leading multimedia and toy brand that helps parents cultivate curiosity—within their children and themselves—through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility ad confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.

Baby Einstein has a portfolio of products including bouncers and rockers, entertainers, play gyms and mats, swings, infant and toddler toys, books, and multimedia content.

Baby Einstein was founded in 1996 by a mom who wanted to create unique solutions for her own children. The brand was later acquired by Disney. In October 2013, Kids2 acquired Baby Einstein sparking more growth as the brand has become a beloved pioneer in the baby product and multimedia category with a global presence.

Featured Stories

07 November 2019

Baby Einstein Launches New 4-in-1 Discovery Center Exclusively For a Limited Time at Buy Buy Baby

Baby Einstein®, a Kids2 brand, takes baby activity centers to a new level with its new Around We Grow™ 4-in-1 Discovery Center launching now exclusively at Buy Buy Baby.

19 August 2019

Baby Einstein Encourages Families to Be Curious about Bees

In honor of National Honey Bee Day (Saturday, August 17), Baby Einstein encourages families to protect our honey bees by launching a Be Curious about Bees campaign to share the important role bees in our everyday lives and raise support for nonprofit Planet Bee and launch 10-minute documentary "Let the dandelions grow" about the important role of the hobbyist bee keeper.

29 August 2019

Happy Birthday! Baby Einstein's Award-Winning Take Along Tunes Toy Turns Ten

The award-winning Baby Einstein™ Take Along Tunes Musical toy has been a family-favorite for ten years! The easy to grasp, on-the-go toy, has an updated look and three new songs so baby can switch between 10 total melodies. 


07 November 2019

Baby Einstein's Newest Activity Center Cultivates Curiosity As Baby Grows

“Parents are looking for activity centers that provide solutions for containment, entertainment, and independent play,” said Rochelle Wainer, Kids 2 VP of Global Insights. “The Around We Grow answers these needs and grows with the baby into the preschool stage.”

16 July 2018

Baby Einstein Research on Curiosity

The attached document provides an executive summary of findings on curiosity and self-actualization in children and curiosity and empowerment in parents.

Kids2 Media Contact

Jennifer Sheran
Corporate Public Relations Manager
p: 770.751.0442

Let’s Get Social