Baby Einstein is a leading multimedia and toy brand that helps parents cultivate curiosity—within their children and themselves—through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility ad confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.

Baby Einstein has a portfolio of products including bouncers and rockers, entertainers, play gyms and mats, swings, infant and toddler toys, books, and multimedia content.

Baby Einstein was founded in 1996 by a mom who wanted to create unique solutions for her own children. The brand was later acquired by Disney. In October 2013, Kids2 acquired Baby Einstein sparking more growth as the brand has become a beloved pioneer in the baby product and multimedia category with a global presence.

Featured Stories

19 August 2019

Baby Einstein Encourages Families to Be Curious about Bees

In honor of National Honey Bee Day (Saturday, August 17), Baby Einstein encourages families to protect our honey bees by launching a Be Curious about Bees campaign to share the important role bees in our everyday lives and raise support for nonprofit Planet Bee and launch 10-minute documentary "Let the dandelions grow" about the important role of the hobbyist bee keeper.

01 May 2019

Families Explore Curiosity at Baby Einstein Day

On a sunny and brisk spring morning, giggling children and excited parents from Our House, a nonprofit organization serving families affected by homelessness, boarded buses to go to the Children’s Museum of Atlanta for a unique day of exploration. It was Baby Einstein™ Day!


16 July 2018

Baby Einstein Research on Curiosity

The attached document provides an executive summary of findings on curiosity and self-actualization in children and curiosity and empowerment in parents.

Kids2 Media Contact

Jennifer Sheran
Corporate Public Relations Manager
p: 770.751.0442

Let’s Get Social