Baby Einstein is a leading multimedia and toy brand that helps parents cultivate curiosity—within their children and themselves—through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibilities and confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.

Baby Einstein has a portfolio of products including bouncers and rockers, entertainers, play gyms and mats, swings, infant and toddler toys, books, and multimedia content.

Baby Einstein was founded in 1996 by a mom who wanted to create unique solutions for her own children. The brand was later acquired by Disney. In October 2013, Kids2 acquired Baby Einstein sparking more growth as the brand has become a beloved pioneer in the baby product and multimedia category with a global presence.

Featured Stories

10 March 2021

Kids2 Leads Expansion of Baby Einstein Brand With New Parenting Research

Research Finds Inspiring Curiosity Is a Main Goal Among Parents

22 June 2020

New Baby Einstein Plush Toys by Mary Meyer

Mary Meyer Stuffed Toys™ has created a new line in collaboration with Kids2™ called Baby  Einstein™ First Discoveries™. These toys focus on bringing all of baby’s senses into playtime.

28 May 2020

Baby Einstein Brings New Shows to Children on YouTube and Revisits Classics on Streaming Channels

Parents can now enjoy four new children's shows on YouTube created by Baby Einstein and Revisit the Classic Baby Einstein videos on streaming channels.

29 April 2020

Resources for Keeping Baby Busy At Home

Baby Einstein has created resources to support parents looking to keep babies and toddlers entertained and curious.

09 March 2020

Baby Einstein Takes Home Cribsie Awards

Two Baby Einstein™ toys were awarded a 2020 Cribsie Award in the Play category for Take Along Tunes and Magic Touch Piano.


07 November 2019

Baby Einstein's Newest Activity Center Cultivates Curiosity As Baby Grows

“Parents are looking for activity centers that provide solutions for containment, entertainment, and independent play,” said Rochelle Wainer, Kids 2 VP of Global Insights. “The Around We Grow answers these needs and grows with the baby into the preschool stage.”

16 July 2018

Baby Einstein Research on Curiosity

The attached document provides an executive summary of findings on curiosity and self-actualization in children and curiosity and empowerment in parents.

Kids2 Media Contact

Jeanette McGee
Director, Corporate Communications
p: (678) 328-4173