Bright Starts™ is a leading toy and baby product brand founded by Kids II in 1992. Bright Starts delivers on joy and moments that matter with play solutions that surprise and delight.

Bright Starts has a portfolio of products including bouncers and rockers, entertainers, play gyms and mats, swings, and infant and toddler toys. Bright Starts has licensing partnerships with Ford®Sesame Street®, Disney®, and John Deere® bringing together the magic of these brands through the joy of play. Shop Bright Starts online at Kids2.com/BrightStarts.

Featured Stories

05 August 2019

Bright Starts Brings More Moments of Joy

Bright Starts is on the happiest mission in the world, to create more joy in every moment. 

23 March 2021
Sesame Workshop

Sesame Street Coming Together

We are proud to highlight the new “ABCs of Racial Literacy” resources from our friends on Sesame Street to help families have conversations about race and racism with their little ones. The new resources support families in celebrating their own unique identities and helping little ones become upstanders to racism. Learn more: sesameworkshop.org/comingtogether #ComingTogether

News

05 August 2019

Bright Starts is on a Mission to Create Joy

Bright Starts is on the happiest mission in the world, to create more joy in every moment. 

Kids2 Media Contact

Lynn Duncan
Vice President Corporate Communications
p: (678)597-1627
e: lynn.duncan@kids2.com