Featured Stories

09 January 2020
by Frank Tyneski

Finding Innovation for NextGen Baby Products at the Consumer Electronics Show

Kids2's VP Global Experience Design Frank Tyneski goes where only a select few at the Consumer Electronics Show go, to see emerging tech that’s three or more years in the future. How does he use this intel to inform design at Kids2?

07 November 2019

KIDS2 Expands on best-selling 360-degree concept with new Baby Einstein Activity Center

With the Baby Einstein Around We Grow™ 4-in-1 Discovery Center, the benefits of a traditional baby walker and stationary entertainer come together in one new solution featuring a 360° design that promotes movement and cognitive development while growing with baby. 

12 November 2019

Kids2 President Dave Calhoun on Organization Turnaround and Building a Culture of Change

"Our world today is in a constant state of change. Technology is always changing. New companies are entering the marketplace creating great products with easy ways to buy at lower prices. Industries are disrupted by new modern approaches to old problems. Companies must be positioned to pivot very quickly to compete."

01 April 2018

What is Kids2?

Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. 

Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success. 


07 November 2019

KIDS2 Expands on Best-selling 360-degree Concept with New Baby Einstein Activity Center

Kids2 takes baby activity centers to a new level with its new Baby Einstein Around We Grow™ 4-in-1 Discovery Center launching now exclusively at BuyBuy Baby. The benefits of a traditional baby walker and stationary entertainer come together in one solution featuring a 360° design that promotes movement and cognitive development. The addition of four distinct ways to play—Walk-Around, Discovery Table, Art Table, and Removable Floor Toys—cultivates curiosity as baby grows.

24 September 2019

Kids2 Invest in China Growth Adding David She as Vice President of APAC Sales

To support growth in Asia, Kids2 adds David She as Vice President of Asia Pacific (APAC) Sales overseeing sales and customer development in China, Japan, and Australia. He will work out of Kids2’s new Shanghai office, expected to open in early 2020 and lead the company’s entry into the China market.

16 September 2019

Kids2 Ramps Up Design Team Roster

As part of its reinvention into a “design-driven” company, Kids2 recruits Frank Tyneski into a new role—Vice President, Experience Design. Tyneski will be responsible for breakthrough innovation platforms and product development for both the Home and Play divisions.



29 August 2019

Babies, Rev Your Engines!

The newest addition to the Bright Starts™ Ford Walker family will have babies tickled pink. Kids2™ and Ford® have partnered to release a Pink Ford Mustang Convertible Walker.

27 August 2019

Kids2 Shares Gift Guide for Infants and Toddlers

Kids2, a global infant and toddler toy manufacturer releases the 2019 Holiday Gift Guide featuring its latest product releases for its Baby Einstein® and Bright Starts® brands.  

13 August 2019

Kids II Announces New Name and Manufacturing Facility

Kids II, Inc., a global consumer goods company that designs, manufactures, and distributes baby toys and gear, celebrates 50 years announcing a name change to Kids2 and a new manufacturing facility under construction in China.

Kids2 Media Contact

Jennifer Sheran
Corporate Public Relations Manager
p: 770.751.0442
e: jennifer.sheran@kids2.com

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