Featured Stories

03 May 2021

Kids2 Launches Sandbox Series From Baby Einstein To Introduce Concepts of Culture And Diversity

Sandbox goes beyond ABCs and 123s, inspiring parents to teach their children larger socio-emotional lessons like compassion, empathy, responsibility, and inclusion. It introduces values and skills essential to creating a better world. 

10 March 2021

Kids2 Leads Expansion of Baby Einstein Brand With New Parenting Research

Research Finds Inspiring Curiosity Is a Main Goal Among Parents

14 January 2021
M Moser Associates

Kids2's Newest Office in Shanghai

Kids2 Expands in China with New Design-Driven Shanghai Office and Showroom

10 November 2020

PlayDate Digital and Kids2 Partnership Sparks Launch of Interactive Baby EinsteinTM App

A brand new app featuring a collection of interactive storybooks based on the celebrated Baby EinsteinTM brand and designed to introduce babies and toddlers to early-learning concepts and the rhythms and splendor of classical music has launched on mobile devices across the globe.

22 June 2020

New Baby Einstein Plush Toys by Mary Meyer

Mary Meyer Stuffed Toys™ has created a new line in collaboration with Kids2™ called Baby  Einstein™ First Discoveries™. These toys focus on bringing all of baby’s senses into playtime.


08 June 2021

The Atlanta Journal-Constitution “Newsmakers” - Kids2 Hires New Chief Information Officer

Kids2, a global company that designs solutions to help early-stage parents and families, hires Todd Wilson as Chief Information Officer.

24 May 2021

Kids2 Welcomes Todd Wilson to Executive Team as Chief Information Officer

Kids2 today announced the appointment of Todd Wilson as Chief Information Officer, leading the IT and PMO functions of the company.

19 May 2021

Kids2 Brands Now Available to All Families in China

Kids2 announces the availability of their portfolio of brands, Baby Einstein, Bright Starts and Ingenuity in China.  Expanded availability will begin with TMall and several other online and brick and mortar stores to follow. 

10 May 2021

Kids2’s Ingenuity Brand Strategy Looks To Champion Encouragement Led Thinking

Kids2 shares their research on feelings of encouragement among parents with their Ingenuity™ brand’s latest whitepaper titled, “Validating why families need encouragement to thrive.”

03 May 2021

Kids2 Launches Sandbox Series From Baby Einstein To Introduce Concepts of Culture And Diversity

The Sandbox series builds on the Baby Einstein™ brand’s legacy of educational video content, updating it with modern animation and exploring topics relevant to today’s families. 

Kids2 Media Contact

Lynn Duncan
Vice President Corporate Communications
p: (678)597-1627
e: lynn.duncan@kids2.com