Position: Senior Vice President, Global Design & Innovation

E: Franco.Lodato@kidsii.com

LI: LinkedIn.com/FrancoLodato

Franco Lodato is Senior Vice President of Global Design & Innovation for Kids2, Inc., a global consumer goods company headquartered in Atlanta that designs solutions to help early-stage families and includes the leading infant, baby, and toddler brands Baby Einstein™, Bright Starts™, and Ingenuity™. Lodato joined Kids2 in 2017 to integrate human-centered innovation, natural design methodologies, and technology insights into design product development.


His responsibilities include developing and inspiring the internal design team to scale globally as well as overseeing experience design, design engineering, and advanced innovation which encompasses industrial design, CMF trends, and research aspects of the design and development process looking three-to-five years into the future.


An accomplished and inventive creative leader, Lodato has expansive success in integrating human-centered innovation and technical insight into design-driven product development that results in meaningful and dynamic products that improve the lives of users. Lodato’s comprehensive industry expertise includes corporate, startups, and design consulting agencies globally and across industries and agencies, including personal and health care, lifestyle and luxury, education, consumer electronics, and wearable and mobile technologies.

Lodato has extensive experience in full concept to market product design in diverse contexts—from home environments (Herman Miller and Gillette) to consumer-high tech (Motorola) to high-end consulting (Pininfarina, Continuum, and Skylabs). He was recognized as “Master Innovator” at Motorola and holds 65 invention patents, including the first wireless ECG, a multi-blade conformable razor (precursor to Gillette’s Mach3), and the Motorola i833.

Born in Caracas, Venezuela and raised in Milan, Italy, Lodato received his Bachelor of Science in Industrial Design from Santiago Marino Polytechnic University Institute and his Master of Science in Industrial Design and Bionics Methodologies from Instituto Europes di Design (IED) Milan. He is a visiting lecturer at MIT, an associate professor at the University of Montreal, a research associate at the Florida Institue of Human Machine Cognition, and received an honorary Ph.D. in Design and Applied Arts from the Universidad Nueva Esparta in Venezuela.

Lodato is also a published author and speaker at Global Design & Innovation Conferences, including giving a talk at TEDx “What Woodpeckers, Sharks and Snakes Teach Us About Design” in May 2016.


In the News: 


Favorite Childhood Toy: I have a wooden WWII biplane that has been passed on through the family that I have always loved.

Most helpful baby/child solution or invention experienced: Car seats weren’t as developed 25 years ago as they are now. In Italy, we had tony cars with no safe space for babies. I also remember the first baby monitors. They gave us some peace but also picked up all sorts of interference.

Inspired by: Leonardo DaVinci for his curiosity, passion, and commitment to uncovering intrinsic detail in the human body and nature phenomena, as well as his inventive imagination and how he was able to think holistically.

Hobby: Running around a park in the city, catching a Bikram method class, and scuba diving.


Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.