Position: Chief Growth Officer and Be Curious Partners Co-Founder

E: David.Butler@kidsii.com

LI: LinkedIn.com/DavidButler


David Butler is the Chief Growth Officer at Kids2, a global consumer goods company headquartered in Atlanta designing solutions to help early-stage families through its brands Baby Einstein™, Bright Starts™, and Ingenuity™.


He joined Kids2 in 2017 to help the company scale globally by transforming the company’s global R&D, design, marketing and insights functions. As part of the company’s Executive Team, David plays a strategic role in helping the company develop new business models and partnerships enabling it to quickly adapt to a fast-changing, global marketplace.  


In 2018, Butler co-founded Be Curious Partners, an early-stage venture capital firm where he invests in and advises founders using technology to solve age-old parenting problems. David plays a unique role at both companies, creating a powerful strategic partnership and a clear competitive advantage for both.

Butler has more than 25 years of experience in helping companies grow through design, brand building and business model innovation.  

In 2012, Butler was asked to lead “disruptive innovation” at Coca-Cola. This evolved into leading a seed-stage venturing platform called Coca-Cola Founders, where he built a portfolio of 15 companies in 10 countries in less than three years, generating a 4x return on invested capital.

In 2004, Butler joined Coca-Cola as it’s first global head of design. He established a cross-functional, systems-based approach to design across more than 200 countries contributing to 18 consecutive quarters of growth while saving the company over $500M. He was named, “Master of Design” by Fast Company and Forbes’ “Executive Dream Team.” 

Prior to Coke, Butler led brand strategy at Sapient helping Fortune 100 companies transform into digital companies. He started his career designing large-scale brand identity systems and experiences for the Olympics, UPS, Delta, and CNN.

In 2015, David Butler co-authored “Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too), now published in over 25 countries. Daniel Pink, best-selling author of Drive and A Whole New Mind called it a “master class in problem-solving.” Tim Brown, CEO, and President of IDEO said it caused him to "rethink IDEO."


He received his Bachelor of Arts, Fine Art at St. Petersburg College and a Bachelor of Arts in Mass Communications at the University of South Florida.


Favorite Childhood Toy:  Evil Knievel action figure and stunt cycle


Most helpful baby/child solution or invention experienced: Baby Einstein videos


Inspired by: The power of co-creation—in nature, art, relationships, and business.


  • David enjoys travel, surfing and collecting vintage Jazz records. He found his favorite record on a business trip to Tel Aviv, a rare record by Billy Straighthorn, a member of Duke Ellington’s band.




Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.