Bright Starts™ is a leading toy and baby product brand founded by Kids II in 1992. Bright Starts delivers on joy and moments that matter with play solutions that surprise and delight.

Bright Starts has a portfolio of products including bouncers and rockers, entertainers, play gyms and mats, swings, and infant and toddler toys. Bright Starts has licensing partnerships with Ford®, Sesame Street®, Disney®, and John Deere® bringing together the magic of these brands through the joy of play. Shop Bright Starts online at

13 November 2018

Kids II Reimagines Licensing Partnerships, Creates New Experiences For Babies And Toddlers Connecting Bright Starts with Iconic Brands

Kids II™, the global infant, baby, and toddler product company, is taking its licensing partnerships to a deeper level with its Bright Starts™ brand to create products that offer a more authentic consumer experience with brands such as Sesame Street®, Ford®, and Disney®.