23 March 2021
Sesame Workshop

Sesame Street Coming Together

We are proud to highlight the new “ABCs of Racial Literacy” resources from our friends on Sesame Street to help families have conversations about race and racism with their little ones. The new resources support families in celebrating their own unique identities and helping little ones become upstanders to racism. Learn more: sesameworkshop.org/comingtogether #ComingTogether

14 May 2020
Toy Book

KIDS2 Relaunches Ingenuity Brand with New Toy Line

Kids2’s Ingenuity baby brand is expanding from baby gear into baby toys.

The brand — known for its modern baby gear such as high chairs, bassinets, and playpens — just launched its Cozy Spot Reversible Duvet Activity Gym and a full range of plush baby toys.

04 September 2019
License Global

Kids2 and Ford Race Off With Pink Ford Mustang 3 Baby Walker

Kids2 and Ford have partnered to release a baby walker inspired by the Ford Mustang convertible.

Ford and Kids2’s latest offering is the newest addition to the Bright Starts Ford Walker family. It is designed to handle babies’ steps starting at six-months-old.

03 September 2019

Kids2 Introduces the Bright Starts Ford Mustang Walker

Kids2 and the Ford Motor Co. are bringing some horsepower to the growing lineup of Bright Starts baby products.

Following the success of the 3 Ways to Play Ford F-150 Raptor Walker, the Ford Mustang is racing into baby departments as a new 3-in-1 walker this fall. 

30 August 2019
Ford Authority

Baby NEEDS a Pink Ford Mustang Convertible Walker

Moms and dads who have a baby they are looking to turn into a Mustang fan from a young age will want to check out the new walker from Kids2. The walker is in the form of a pink Ford Mustang Convertible. Kids2 and Ford partnered to launch the pink Ford Mustang convertible walker.

14 June 2019

20 Jumpers for Very Active Babies

Six of the 20 jumpers featured in CafeMom.com are from Kids2 brands: Finding Nemo Disney Baby Jumper

  • Disney Baby Minnie Mouse PeekABoo Activity Jumper
  • Baby Einstein Sea Discover Door Jumper
  • Baby Einstein Neighborhood Friends Activity Jumper
  • Baby Einstein Neptune’s Ocean Discovery Jumper
  • Disney Baby Finding Nemo Sea of Activities Jumper
  • Bright Starts 3-in-1 Around Activity Center
13 June 2019

Best Baby Gyms and Baby Activity Centers

If you’re going to invest in one major toy for your baby, get him or her an activity gym. Otherwise known as a play gym, it’s a saucer where babies six months and older can sit, play with toys, admire themselves in mirrors, and generally, experience their first sense of freedom.