Baby Einstein is a leading multimedia and toy brand founded in 1996 by a mom who wanted to create unique solutions for her own children. With curiosity at the core of the Baby Einstein brand, its products and toys help parents cultivate curiosity within their children through experiences of shared discovery and creativity.

In October 2013, Kids2 acquired Atlanta-based Baby Einstein sparking more growth as the brand has become a beloved pioneer in the baby product and multimedia category with a global presence.

Baby Einstein has a portfolio of products including bouncers and rockers, entertainers, play gyms and mats, swings, infant and toddler toys, books, and multimedia content.

28 May 2020

Baby Einstein Releases Four New Shows on YouTube

Baby Einstein is back in the video business releasing four new children's shows on YouTube. In addition, the Baby Einstein™ Classics that today’s millennial parents know and love from their own childhood have been repackaged and are now airing on various streaming platforms.

29 April 2020

Baby Einstein Provides Parent Resources to Keep Baby Curious

From DIY videos for fun at-home activities to new video content and downloadable worksheets, Baby Einstein has created resources to support parents looking to keep babies and toddlers entertained and curious.

Video - Manners Manor

Introducing “Manners Manor,” a new series from Baby Einstein. Designed to help your child learn all about manners in a fun and thoughtful way with the friendly Baby Einstein characters.

22 March 2020

Robyn Spizman Shares Five Tips for Purposeful Play

Calling all parents of babies and toddlers! Robyn Spizman, nationally known parenting expert and author of “Loving Out Loud - The Power of a Kind Word” (New World Library) shares at-home suggestions that equip parents to play with purpose and make the most of this extra time together.

09 March 2020

Two Baby Einstein Toys Award 2020 Cribsie Awards in the Toy Category

Two Baby Einstein™ toys were awarded a 2020 Cribsie Award in the Play category on March 2, 2020. The Baby Einstein Take Along Tunes™ was awarded Favorite First Toy and the Baby Einstein Hape™ Magic Touch Piano™ was awarded Most Innovative Toy. 

07 November 2019

Baby Einstein's Newest Activity Center Cultivates Curiosity As Baby Grows

“Parents are looking for activity centers that provide solutions for containment, entertainment, and independent play,” said Rochelle Wainer, Kids 2 VP of Global Insights. “The Around We Grow answers these needs and grows with the baby into the preschool stage.”

19 April 2019

Kids II and Baby Einstein Give Families Affected by Homelessness a Special Experience at The Children's Museum of Atlanta - April 27

Baby Einstein and its parent company Kids II are sponsoring the Baby Einstein Curiosity Zone at the Children’s Museum of Atlanta April 25-28 and will be hosting families from Our House, a local nonprofit serving families affected by homelessness, for a special Baby Einstein Day at the Museum on April 27.