Baby Einstein is a leading multimedia and toy brand founded in 1996 by a mom who wanted to create unique solutions for her own children. With curiosity at the core of the Baby Einstein brand, its products and toys help parents cultivate curiosity within their children through experiences of shared discovery and creativity.

In October 2013, Kids2 acquired Atlanta-based Baby Einstein sparking more growth as the brand has become a beloved pioneer in the baby product and multimedia category with a global presence.

Baby Einstein has a portfolio of products including bouncers and rockers, entertainers, play gyms and mats, swings, infant and toddler toys, books, and multimedia content.

07 November 2019

Baby Einstein's Newest Activity Center Cultivates Curiosity As Baby Grows

“Parents are looking for activity centers that provide solutions for containment, entertainment, and independent play,” said Rochelle Wainer, Kids 2 VP of Global Insights. “The Around We Grow answers these needs and grows with the baby into the preschool stage.”

19 April 2019

Kids II and Baby Einstein Give Families Affected by Homelessness a Special Experience at The Children's Museum of Atlanta - April 27

Baby Einstein and its parent company Kids II are sponsoring the Baby Einstein Curiosity Zone at the Children’s Museum of Atlanta April 25-28 and will be hosting families from Our House, a local nonprofit serving families affected by homelessness, for a special Baby Einstein Day at the Museum on April 27.