Baby Einstein is a leading multimedia and toy brand that helps parents cultivate curiosity—within their children and themselves—through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility ad confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.

Baby Einstein has a portfolio of products including bouncers and rockers, entertainers, play gyms and mats, swings, infant and toddler toys, books, and multimedia content.

Baby Einstein was founded in 1996 by a mom who wanted to create unique solutions for her own children. The brand was later acquired by Disney. In October 2013, Kids2 acquired Baby Einstein sparking more growth as the brand has become a beloved pioneer in the baby product and multimedia category with a global presence.

 

 

07 November 2019

Baby Einstein's Newest Activity Center Cultivates Curiosity As Baby Grows

“Parents are looking for activity centers that provide solutions for containment, entertainment, and independent play,” said Rochelle Wainer, Kids 2 VP of Global Insights. “The Around We Grow answers these needs and grows with the baby into the preschool stage.”

19 April 2019

Kids II and Baby Einstein Give Families Affected by Homelessness a Special Experience at The Children's Museum of Atlanta - April 27

Baby Einstein and its parent company Kids II are sponsoring the Baby Einstein Curiosity Zone at the Children’s Museum of Atlanta April 25-28 and will be hosting families from Our House, a local nonprofit serving families affected by homelessness, for a special Baby Einstein Day at the Museum on April 27.