08 November 2019
The Toy Insider

Baby Einstein Takes Toddling to New Levels with the Around We Grow 4-in-1 Discovery Center

Designed for babies ages 3 months to 3 years, the latest offering from Baby Einstein combines the benefits and features of a traditional baby walker and stationary entertainer into one unit with a 360-degree design. It’s a walk-around, a discovery table, and an art table, and it has removable floor toys — all in one!

16 September 2019
New York Magazine Strategist

24 Wooden Toys for Babies, Toddlers, and Kids

Though it’s not only made of wood, Baby Einstein’s Magic Touch Piano has made it on the Strategist best sellers top ten list seven times — that’s a lot. It comes recommended by child-development expert Dr. Sarah Roseberry Lytle who says it’s a good pick because “young kids love making music and exploring things.

02 August 2019

Kids II, Hape Team Up for Co-branded Baby Enstein Toys

Following the success of the co-branded Baby Einstein and Hape wooden musical toy line, Kids II and Hape entered into a joint venture to develop and release additional co-branded products.

17 July 2019
New York Times Magazine

What Strategist Readers Are Buying

Child-development expert Dr. Sarah Roseberry Lytle says it’s a good pick because “young kids love to make music and noises and exploring things, like, ‘Can I make it softer? Can I make it louder?’ ‘What happens when I hit it harder?’ That’s a really interesting learning process.”

25 June 2019

Moms.com Recognizes Baby Einstein YouTube Channel in List of 10 YouTube Channels That Provide Child-friendly Programming

As a parent, you want to make sure that whatever your children are watching is age appropriate and something you approve of. So keep reading to discover ten of the best YouTube channels out there you will be happy to have your kids watch.

14 June 2019

20 Jumpers for Very Active Babies

Six of the 20 jumpers featured in CafeMom.com are from Kids2 brands: Finding Nemo Disney Baby Jumper

  • Disney Baby Minnie Mouse PeekABoo Activity Jumper
  • Baby Einstein Sea Discover Door Jumper
  • Baby Einstein Neighborhood Friends Activity Jumper
  • Baby Einstein Neptune’s Ocean Discovery Jumper
  • Disney Baby Finding Nemo Sea of Activities Jumper
  • Bright Starts 3-in-1 Around Activity Center
13 June 2019

Best Baby Gyms and Baby Activity Centers

If you’re going to invest in one major toy for your baby, get him or her an activity gym. Otherwise known as a play gym, it’s a saucer where babies six months and older can sit, play with toys, admire themselves in mirrors, and generally, experience their first sense of freedom.

01 April 2019
Atlanta Journal Constitution

Baby Einstein Curiosity Zone Coming to the Children's Museum of Atlanta April 25-28, 2019

For a limited time, Atlanta area families can share a unique experience of creativity and discovery at the Baby Einstein Curiosity Zone sponsored by Kids II at the Children’s Museum of Atlanta. 

26 February 2019
Atlanta Business Chronicle

Baby Einstein Marketing Campaign Wins Award

The role of curiosity in a baby’s development is the Baby Einstein brand story that toymaker Kids II Inc., wants today’s parents to embrace.