09 March 2020

Two Baby Einstein™ toys were awarded a 2020 Cribsie Award in the Play category on March 2, 2020. The Baby Einstein Take Along Tunes™ was awarded Favorite First Toy and the Baby Einstein Hape™ Magic Touch Piano™ was awarded Most Innovative Toy. 

Founded in 2010, the Cribsie Awards recognize the best products, services, and websites for babies and tots. The Cribsies offer a secure voting platform that limits users to one unique vote per email address, meaning the Cribsies are a true, untainted measure of the public’s opinion on the top parenting brands.

With hundreds of thousands of votes cast and a reach in the millions, the Cribsies have become the definitive awards for parents.

Baby Einstein, a Kids2 brand, helps parents cultivate curiosity through experiences of shared creativity and discovery.

Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.