Baby Einstein helps parents in their role as Baby's First Teacher 

29 April 2020


Now more than ever, as our kitchens become 24/7 classrooms, parents are embracing the role of #BabysFirstTeacher.

To help equip families for this extra time together, Baby Einstein is sharing kid-friendly activities based on different areas of learning on its social media channels and a special Kids Curiosity Corner web page.

From DIY videos for fun at-home activities to new video content and downloadable worksheets, Baby Einstein has created resources to support parents looking to keep babies and toddlers entertained and curious.

Baby Einstein is launching weekly themed content including Math Week, Art Week, Language Week, Music Week, and Sensory Play Week. This new content is all based on “The Einstein Way” – a curiosity-driven learning philosophy, from industry experts, inspired by Montessori and STEAM.  


Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.