Baby Einstein, Kids II Give Families Affected by Homelessness a Special Experience at the Children's Museum of Atlanta

19 April 2019

ATLANTA, April 17, 2019— Baby Einstein and its parent company Kids II are sponsoring the Baby Einstein Curiosity Zone at the Children’s Museum of Atlanta April 25-28 and will be hosting families from Our House, a local nonprofit serving families affected by homelessness, for a special Baby Einstein Day at the Museum on April 27.

The Baby Einstein Curiosity Zone will feature tactical, interactive elements that allow children to explore, create, and discover, such as a large, cap touch musical table and a magnetic wall. The lovable Baby Einstein Curiosity ZoneBaby Einstein characters will also be featured. The interactive exhibit is open to the public and included in the admission to the museum. It will run during normal museum hours from April 25 -28.

Our House is a nonprofit that equips young families experiencing homelessness with the support they need for a better tomorrow.

At Kids II, we believe bright futures should be in reach for every family and bright futures are a journey built upon thousands of tiny wins. After working with Our House through service projects, the Kids II team wanted to help these parents achieve more tiny wins,” said Ryan Gunnigle, owner and CEO of Kids II.

“Our Baby Einstein brand is focused on helping parents and their children cultivate curiosity through shared experiences and is a natural fit to take on this initiative. The opportunity for the families throughout Atlanta, and especially those at Our House, to experience a day of curiosity is the type of tiny win we celebrate.”

“One of the most difficult things for our families, who are oftentimes worried about what they are going to eat and where they are going to sleep at night, is to engage their children in the hard work of play,” said Tyese Lawyer, President and CEO of Our House. “It is an important connection for families to be able to share their children’s day.”

“Curiosity is important to encourage because it keeps children exploring and discovering new things, helps them adapt to our ever-changing world and be more open to possibility,” said Meryl Macune, Kids II SVP Global Marketing. “Baby Einstein believes a more curious world is a better world and no matter status, or circumstance, we hope through experiences like the Curiosity Zone, we can touch children’s lives and ignite their curiosity.”

“We are excited about having the Baby Einstein Curiosity Zone here because the Children’s Museum of Atlanta, like Baby Einstein, is all about curiosity and we know that every child regardless of the circumstances can benefit from experiences that bring imagination to life,” said Jane Turner, Executive Director of the Children’s Museum.

The clients at Our House are looking forward to the opportunity to take a step back from daily struggles and really take time to explore and play with their children. “From the time I walked in Our House, the people treated me like I was deserving and worthy of change,” says Karen an Our House client, “Having a place I can trust for my baby to go has motivated me to restart my life. When the time comes, I will be taking them to museums, taking them to the zoo, to the park, and being adventurous.”