Around We Grow 4-in-1 Discovery Center Available Exclusively at BuyBuy Baby Through 2019

07 November 2019

Baby Einstein®, a Kids2 brand, takes baby activity centers to a new level with its new Around We Grow™ 4-in-1 Discovery Center launching now exclusively at BuyBuy BabyAround We Grow 4-in-1 Discovery Center

“Parents are looking for activity centers that provide solutions for containment, entertainment, and independent play,” said Rochelle Wainer, Kids 2 VP of Global Insights. “The Around We Grow answers these needs and grows with the baby into the preschool stage.”

The Baby Einstein Around We Grow 4-in-1 Discovery Center brings the benefits of a traditional baby walker and stationary entertainer together in one solution with four distinct ways to play—Walk-Around, Discovery Table, Art Table, and Removable Floor Toys.

  • The 3-position height-adjustable, cushioned seat travels 360° around the table, supporting baby’s first steps and exploration without the risk of wandering off.
  • Once baby becomes a walker, the 360° Seat can be removed for free exploration of the Discovery Table.
  • The art table allows toddlers to explore drawing, painting, building, and creating.
  • The removable toy stations are also great for floor play and keeping multiple kids engaged at once.

 “Designed to cultivate curiosity as baby grows, the activity center helps mom introduce baby to the sights, sounds, and textures of nature and its unique 4-in-1, 360° design promotes movement, occupational dexterity, and cognitive development as baby grows,” said Franco Lodato, SVP global design and innovation at Kids2.

The multi-faceted activity center provides a mix of physical and sensory experiences. The Around We Grow has 15 nature-themed toys and experiences to encourage auditory, visual, and tactile discovery. Additionally, a full-octave piano introduces music, animals, and colors in English, Spanish, and French.

A mom participating in a sponsored online product review posted, “We love how this discovery center allows for our baby and our toddler to play with the same toy at the same time. Our baby loves to walk around the center and stop to interact with the toys. Our toddler loves to stand at the table and play tunes on the piano. It keeps our little ones entertained and having fun!  We are looking forward to the interactive fun to continue as we remove the toys and set this up as a table. So versatile!”

The activity station features quick and easy assembly, wipes clean with a damp cloth, and has a machine-washable seat cover. The suggested manufacturer price is $129.99. The Baby Einstein Around We Grow 4-in-1 will be available at additional retailers beginning January 2020.

Baby Einstein is a leading multimedia and toy brand that helps parents cultivate curiosity—within their children and themselves—through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility ad confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.

Baby Einstein has a portfolio of products including bouncers and rockers, entertainers, play gyms and mats, swings, infant and toddler toys, books, and multimedia content.

Baby Einstein was founded in 1996 by a mom who wanted to create unique solutions for her own children. The brand was later acquired by Disney. In October 2013, Kids2 acquired Baby Einstein sparking more growth as the brand has become a beloved pioneer in the baby product and multimedia category with a global presence.