It's the best time of the year, and Kids2's family of brands are ready to bring you some cheer!

06 August 2020

Kids2 selected some of our favorite 2020 must haves for your family, friends & little ones’ holiday gifts, including some of our most beloved items and new launches from Baby Einstein, Bright Starts, and Ingenuity. 

Featured products are outlined below with more detail listed in our downloadable guide at the end - scroll through to find all the best gifts to create more joy this holiday season!

  • The New Ingenuity Plush Line is Crafted for Cuddles
    • All of our favorite characters designed with you in mind with our Handheld & Ring Rattles, Lovey Blankets, Plush Lovey, all-in-one Activity Toy and soother, Musical Toys, Squeak Toys, Plush Toys, and even our Cozy Spot™ Reversible Duvet Activity Gym so baby can stretch out to play! 
  • Curiosity crafts some of the best stories! 
    • Baby Einstein books engage curious readers with formats and content that interests, informs, and stretches their growing minds.
    • See what new Bath, Color, Puppet, and Activity Books we have to entertain your little one’s curious mind! 
  • And don’t forget some of our Baby Einstein Musical Favorites with our Take Along Tunes™ Musical Toy plus some new discoveries with our baby toys that will encourage your rock star to think and act creatively.


  • The Magic Touch Collection unleashes your baby’s creativity with award-winning Magic Touch technology.
    • Magic Touch Piano™ Musical Toy
    • Magic Touch Drums™ Wooden Musical Toy
    • Magic Touch Xylophone™ Wooden Musical Toy
    • Magic Touch Ukulele™ Wooden Musical Toy
    • NEW! Strum Along Songs™ Magic Touch™ Guitar
    • NEW! Cal’s Smart Sounds Symphony™
    • NEW! Notes & Keys™ Magic Touch™ Keyboard


  • More musical notes to share with our Active Play. 
    • 4-in-1 Kickin’ Tunes™ Music and Language Discovery Gym
    • Neighborhood Friends Activity Jumper™
    • Around We Grow™ 4-in-1 Discovery Center
    • NEW! Clever Composer Tune Table™ Magic Touch™ Activity Toy
    • NEW! Musical Mix ‘N Roll™ 4-in-1 Activity Walker  


  • Together with Mary Meyer Stuffed Toys,™ we’ve created a new plush line called Baby Einstein™ First Discoveries™
    • Featuring four of Baby Einstein’s most iconic and beloved characters—Cal the Caterpillar, Neptune the Sea Turtle, Tinker the Tiger, and Zen the Zebra.
    • Playtime plush includes Squeezer teethers, Peek-a-boo blankets, Chime balls, and Puppet Pals. 


  • Bright Starts’ beloved characters are also coming to life with these classics. 
    • Disney Go Grippers 12pc Mickey & Minnie
    • Cookie Mania Teether On-the-Go Attachment
    • Set-the-Scene Sesame Street Wooden Storytelling Block
    • Lights & Colors Driver™
    • 5-in-1 Your Way Ball Play™ Activity Gym
    • I Spot Elmo!™ Walker
    • 3 Ways to Play Walker™ Ford F-150
    • FINDING NEMO Sea of Activities Jumper™


Scroll through our favorite tiny wins of 2020 to create more discovery and play for the family and download the 2020 Holiday Gift Guide to share! 


Download the 2020 Holiday Gift Guide Here!

Click to Download

Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2 brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.